Manager – CRM and Marketing Automation
Location: Remote (must reside within commuting distance of Baltimore, MD)
Employment Type: Full-time 8:00am- 4:30pm
Department: Marketing
Company: LifeBridge Health

LifeBridge Health is seeking a Manager – CRM and Marketing Automation who is both data-driven and creative, with a passion for creating impactful digital experiences that engage patients and drive results. This individual will lead our CRM strategy and marketing automation efforts, working cross-functionally to execute campaigns that improve patient engagement, drive acquisition and retention, and elevate our brand across digital channels.

This is a mostly remote position, but candidates must live within commuting distance of Baltimore, MD for occasional onsite collaboration.

Key Responsibilities

CRM Configuration and Administration

• Serve as the technical lead and administrator for our CRM platform (Cured).

• Build and maintain CRM architecture, including workflows, automation rules, reports, dashboards, and user roles.

• Integrate CRM with EHR (e.g., Cerner) and other systems to ensure clean and efficient data flow.

• Manage system security, performance, documentation, and team training.

• Stay informed about platform updates and best practices to continuously optimize systems.

Marketing Automation & Campaign Execution

• Develop, launch, and manage email/SMS marketing campaigns and customer journeys using Cured and related tools.

• Support marketing strategy with audience segmentation, preference centers, and automated workflows.

• Collaborate with creative, digital, and brand teams to align messaging and campaign goals.

• Conduct A/B testing and drive continuous campaign optimization.

Campaign Measurement & Analytics

• Define KPIs and build performance dashboards to track email/SMS campaign effectiveness.

• Analyze campaign results and share insights with stakeholders to drive data-informed decisions.

• Use tools like Tableau and SQL to conduct deeper performance analysis and reporting.

Qualifications

Required:

• 3+ years of hands-on experience managing and administering CRM platforms.

• Proficiency in relational database concepts, data mapping, and SQL.

• Demonstrated experience with digital campaign execution and performance tracking.

• Strong analytical mindset with a proven ability to make data-driven decisions.

• Experience working with complex technology environments and streamlining workflows.

• Excellent project management and organizational skills.

• Strong communication skills (written and verbal), especially when presenting to non-technical audiences.

Preferred:

• Experience with Cured CRM or similar healthcare-focused CRM tools.

• CRM Certified Administrator or equivalent certification.

• Experience with EHR integrations (e.g., Cerner).

• Tableau or similar analytics platform experience.

Why Join LifeBridge Health?

LifeBridge Health is one of Maryland’s largest health systems, connecting patients with trusted physicians, state-of-the-art treatments, and innovative care models. As part of our marketing team, you’ll play a key role in shaping how we connect with patients and the broader community.