Manager - Global Neo Analytics (Mashreq Global Network Pakistan)

Job Purpose

• Provide customer insights for the Neo retail banking division
• Develop, implement & track AI / ML models to enhance revenue or reduce cost
• Design, deliver & track marketing campaigns for various products & segments within Neo retail bank

Key result Areas

• Development, implementation & tracking of advanced analytics use cases in collaboration with products & segments in Neo Retail Banking division
• Designing, implementing, tracking & driving usage of customer segmentation schemas for various businesses within Neo Retail Banking division
• Providing insights, root-cause / what-if analysis for Neo retail banking division
• Designing of management & operational reports for Neo retail banking division
• Designing, delivering & tracking of marketing campaigns for various products & segments within Neo retail bank to maximize Return on Marketing Investment (ROMI)
• Collaborate with various digital squads to ensure timely & accurate delivery of data

Knowledge, Skills and Experience

• At least 8+ years of relevant advanced analytics experience in banking / financial services or similar environment
• Strong applied statistical skills, such as segmentation, regression, decision tree, Machine learning algorithms (such as ANN, SVM. Random Forest etc) are a must for this role
• Hands on Experience on in data & analytical tools like SQL, SAS / R & Python is a must for this role
• Prior experience in a digital analytics environment is preferred for this role
• Prior experience in marketing analytics is preferred for this role
• Ability to identify opportunities and help manage increase the revenue or reduce cost from hidden opportunities in preferred for this role
• Experience on Power BI report development with prior expertise on process and report automation is preferred for this role
• Ability to work well in a team and build strong network / relationships within and outside the organization is preferred for this role
• Prior experience in advanced analytics solutions in the sphere of unstructured data (text, pictures, video etc) is preferred
• Exposure to Bigdata is preferred for this role