Manager: Growth and Content

Description

Key Responsibilities

• Demand Generation & Campaign Strategy Lead the development and execution of targeted, multi-channel campaigns aligned with buyer personas and regional sales priorities to drive demand.
• Funnel Optimization & Analytics Monitor and optimize the marketing funnel using data insights and testing to improve lead conversion and campaign performance.
• Marketing Operations Oversee the marketing technology stack and ensure accurate reporting on key metrics such as pipeline, CAC, and ROI.
• Account-Based Marketing (ABM): Execute strategic, high-impact marketing programs tailored to high-value accounts in close collaboration with sales.
• Customer Lifecycle Marketing Drive customer retention and growth by identifying upsell opportunities and delivering content that supports adoption and engagement.
• Content Strategy & Creation Develop and align content across funnel stages and campaign themes, ensuring discoverability and lead capture through SEO and digital optimization.
• Sales Alignment & Enablement Partner with Sales to refine lead qualification criteria and deliver enablement materials that accelerate pipeline conversion.
• Team & Stakeholder Collaboration Lead and mentor regional marketers while collaborating with global teams to localize and optimize campaign assets for diverse audiences.

Skills, Knowledge and Expertise

• Degree in Marketing, Digital Marketing, communications or relavent
• 6–8 years in B2B marketing with a focus on demand generation and content (ERP, SaaS, or manufacturing tech a plus)
• Proven ability to lead integrated marketing campaigns and drive measurable pipeline growth
• Content strategy background; can brief, review, and edit content across formats
• Experience leading and mentoring junior marketers or external content creators
• Commercial mindset with strong communication and stakeholder engagement skills
• Familiarity with marketing automation, CRM, and analytics tools (HubSpot, 23, GA, etc.)

Benefits

• 
  13 paid company holidays in 2025
• 10 paid vacation days
• 6 paid wellness days
• 1 paid volunteer day off to make a difference in your community

• Medical, dental, and vision insurance; PPO from the 1st of the month after hire!
• Group term life and LTD insurance paid by SYSPRO
• Voluntary STD, plus supplemental benefits through UNUM
• Employee Assistance Program
• 401k (starting day 1 of hire!) with company match after 1 year of employment

About SYSPRO