Manager Marketing (Real Estate)

Key Responsibilities

1. Market Intelligence & Research

• Analyze real estate market trends, competitor movements, and customer preferences.
• Translate research findings into actionable marketing strategies and business insights.
• Identify new market opportunities and assess project potential through data mining and forecasting.

2. Branding & Positioning

• Maintain and elevate premium brand identity across all platforms.
• Define clear brand messaging, tone, and value proposition for each project.
• Differentiate the brand in the luxury real estate segment through compelling storytelling and campaign narratives.

3. Marketing Strategy & Campaign Execution

• Design and execute integrated marketing strategies across digital, print, OOH, and influencer channels.
• Collaborate with creative agencies and media partners to ensure campaign consistency and innovation.
• Optimize campaign performance based on lead quality, engagement, and ROI metrics.

4. Budgeting & ROI Monitoring

• Plan and manage the annual marketing budget, ensuring effective utilization and cost control.
• Monitor spending against KPIs and make timely adjustments to improve efficiency and impact.

5. Product Promotion & Lead Generation

• Promote project-specific USPs through targeted marketing strategies.
• Drive high-quality lead generation and nurturing funnels using CRM tools and automation.
• Collaborate with the sales team to improve lead-to-booking conversion rates.

6. Customer Engagement & Experience

• Enhance pre-sales customer experience through interactive digital content, events, and relationship management.
• Implement surveys and feedback mechanisms to assess engagement levels and make improvements.

7. Analytics & Performance Measurement

• Leverage tools such as Google Analytics, CRM dashboards, and campaign trackers to assess performance.
• Generate periodic reports to present to senior management and refine marketing decisions.

8. Compliance & Crisis Management

• Ensure marketing practices comply with RERA and other legal regulations.
• Prepare contingency plans and lead marketing crisis communication if required.

9. Team Leadership

• Guide, mentor, and develop the marketing team, ensuring clarity in roles and performance metrics.
• Foster a creative, collaborative, and data-centric culture within the marketing function.

10. Cross-Functional Collaboration

• Align marketing initiatives with sales, design, CRM, and customer service teams for seamless project execution.
• Participate in cross-departmental strategy sessions and contribute marketing perspectives to decision-making.

Prefer candidate is from Real estate industry

Location - Pune

Experience - 8 + Years

Job Types: Full-time, Permanent

Pay: Up to ₹100,000.00 per year

Work Location: In person