Manager - Marketing, Sony SAB

Title: Manager - Marketing, Sony SAB

Location: Mumbai

Role Overview:

• We are looking for a passionate and experienced Marketing Manager to join the Sony SAB team.
• This role is ideal for someone who understands the dynamic landscape of Hindi General Entertainment Channels (GECs) and has hands-on experience in show launches, campaign execution, and media planning.
• The candidate will be instrumental in driving impactful campaigns for the channel’s key properties, sustaining brand equity, and ensuring cohesive communication strategies that resonate with SAB’s unique positioning.

Key Responsibilities:

• Campaign Strategy & Execution: Develop and execute 360-degree marketing campaigns for fiction and non-fiction shows, from ideation to rollout. Ensure timely delivery and quality execution across platforms (TV, digital, radio, OOH, etc.).
• Brand Positioning Support: Work closely with internal stakeholders to ensure the channel and its shows are aligned with the broader Sony SAB brand positioning and tone.
• Show Launches: Lead marketing initiatives for new show launches including concept development, marketing planning, media strategy, and execution in partnership with agencies and internal creative teams.
• Media Planning & Buying: Leverage media planning knowledge to design effective campaigns independently. Coordinate with media buying agencies and internal teams to ensure cost-effective and targeted reach.
• Cross-Functional Collaboration: Collaborate with programming, digital, PR, and on-ground teams to create cohesive marketing solutions. Build strong relationships with internal and external stakeholders including vendors, agencies, and creative partners.
• Stakeholder Presentations: Create compelling marketing decks and presentations for internal reviews and external pitches. Support senior leadership with strategic inputs based on market trends and consumer insights.
• Vendor & Partner Management: Negotiate and liaise with external vendors/agencies for campaign deliverables, ensuring quality control, cost efficiency, and timely execution.
• Insights & Reporting: Monitor campaign performance, generate post-campaign reports, and apply learnings to improve future efforts.