Manager of Celebrity and Public Relations

Position Objective:

To assist other staff members in ensuring the smooth operation of PETA India’s media and celebrity projects

Term of Employment:

Full-time

Location:

Mumbai

Reports To:

Vice President of Celebrity and Public Relations

Primary Responsibilities and Duties:

• Pitch PETA India’s campaigns and events to the media and make follow-up calls as needed
• Coordinate the preparation of news releases and pitches
• Enlist celebrity support to advance campaigns and other PETA India initiatives and execute these partnerships and projects end to end, including celebrity shoots and other events Build, maintain and manage all contact databases for the media and celebrity projects team
• Manage a calendar of special dates related to media and celebrity projects
• Maintain an orderly inventory for media and celebrity project needs
• Keep all media and celebrity files and folders in an orderly and accessible condition
• Develop target lists for media coverage
• Develop strategies for securing media coverage of PETA India’s work
• Liaise with various staffers of PETA India and its international affiliates regarding the production of print advertisements and video public service announcements
• Research celebrity-related news and create and distribute notes to relevant staff members
• Research and suggest contacts for photo shoots and other projects
• Maintain a collection of news clippings and send them to concerned people in a timely manner
• Liaise with PETA US and other PETA affiliates regarding various services relating to media and celebrity projects
• Assist in the coordination of photo shoots and other celebrity and media events
• Develop and cultivate strong relationships with celebrity and media professionals Participate and give meaningful input at brainstorming meetings regarding media strategy and celebrity involvement
• Prepare and maintain meeting notes for the media and celebrity projects team
• Serve as a media spokesperson on animal rights issues as required
• Lead, mentor, and develop the team by providing strategic direction, fostering a collaborative environment, and ensuring timely completion of projects through consistent follow-ups and performance oversight. Perform any other duties assigned by the supervisor

Qualifications:

• Minimum 5 years of experience in public relations or a similar field
• Fluent in English and Hindi
• Knowledge of other local Indian languages a plus
• Thorough knowledge of animal rights issues and campaigns
• Demonstrated interest in and excellent working knowledge of the internet
• Proven interest in media and celebrity news
• Proven excellent organisational skills and attention to detail
• Sophisticated understanding of and appreciation of creative work
• Excellent written and verbal communication skills
• Excellent telephone manner
• Self-motivation and the proven ability to work as part of a team
• Ability to communicate with a variety of people in a professional and personable manner
• Ability to take initiative and follow through
• Proven ability to work well under pressure and meet deadlines
• Ability and willingness to travel occasionally
• Support for PETA India’s philosophy and the ability to professionally advocate PETA India’s positions on issues
• Commitment to the objectives of the organisation

How to Apply:

To apply for a position with People for the Ethical Treatment of Animals (PETA) India,