Manager of Social Media

At Blain’s Farm & Fleet we believe everyone deserves the opportunity to have a job they love, work in a great environment, grow their career & enjoy a positive balance.

As a family-owned retailer we take pride in offering a competitive benefit package designed to support you & your life. It is one of the reasons we have been named a Forbes Best Employer for seven consecutive years!

• Associates hired into a full-time role will become eligible for the following benefits effective their 91st day of full-time employment: Medical, Prescription, Dental, Vision, Short & Long Term Disability, Life Insurance, Ancillary Benefits, Identity Theft Protection, Pet Insurance, Etc.
• All major Holidays & Birthday off
• Advanced Leadership Training Programs: build the skills to grow your career
• Associate discount on name brands like Carhartt, Under Armour, STIHL, Milwaukee Tool, DeWalt & much more!
• Internal recognition programs that support an engaged workplace
• 401(K) with company match

• Social Media Strategy & Platform Ownership
  • Develop and manage the brand's holistic social media strategy, aligned with marketing, ecommerce, and brand objectives.
  • Own platform-specific strategies for key social channels (e.g., Instagram, TikTok, Facebook, YouTube, Pinterest, emerging platforms).
  • Define annual and quarterly social priorities, including content pillars, channel roles, audience growth targets, and commerce objectives.
  • Stay current on platform updates, algorithm changes, and emerging social and content trends to inform strategy and experimentation.
  • Manages 2 agency partners for content creation and paid amplification, owning the decision rights over agency output and managing the budget.
• Social Commerce
  • Lead and support social commerce initiatives, including:
  • Shoppable posts and native commerce tools
  • Product launches and promotional moments
  • Creator led and lifestyle product storytelling
  • Social Commerce Platform integrations (IE, Meta, TikTok, etc.)
  • Optimize content to drive lower funnel actions such as clicks, conversions, and assisted revenue.
  • Align organic social efforts with paid amplification and influencer strategies, where applicable.
• Community & Brand Voice Management
  • Oversee community engagement across platforms, including responses to comments, messages, and reviews.
  • Ensure timely, on-brand, and customer-centric responses to inquiries and feedback.
  • Identify opportunities to engage with brand advocates, creators, and partners.
  • Monitor social sentiment and escalate risks or brand reputation concerns when necessary.
• Content Development
  • Lead the planning, creation, and execution of high-impact short-form content (e.g., Reels, TikToks, Shorts, Stories).
  • Oversee long-form content initiatives (e.g., YouTube videos, episodic social series, educational or branded storytelling).
  • Partner with creative and production teams to execute both planned and agile, trend-responsive content.
  • Ensure all content aligns with brand voice, visual guidelines, accessibility standards, and best practices.
  • Maintain a social content calendar that balances promotional, community-driven, educational, and entertainment content.

• Bachelor’s degree in marketing, Communications, Journalism, or related field preferred
• 4-6 years of experience in social media management or content creation.
• This role requires: 10% of travel
• Understanding of social media platforms and their algorithms.
• Familiarity with content marketing strategies and best practices.
• Use data to refine content strategy, posting cadence, creative direction, and platform focus.
• Awareness of current trends in digital marketing and social media.
• Knowledge and ability to track and analyze social performance using platform analytics and third‑party tools.