Manager - Onsite Operations

The Ad Operations Manager is responsible for on-site media activation management, with primary focus to drive performance through on-site retail media channels and investment opportunities for UAE priority accounts.

The role holder will also drive development of excellent relationships with relevant client teams, internal cross-functional teams as well as ecommerce commercial/ operation teams to execute & deliver successful media campaigns.

Responsibilities:

Pre-campaign execution

• Review campaign briefs & media plans
• Challenge briefs & plans that might not make sense or lack information to achieve goals and objectives
• Provide feedback on campaign briefs in order to ensure clarity from briefing parties, specifically around campaign objectives and KPIs
• Foster collaboration with client teams to deliver successful campaign delivery vs. the agreed brief
• Initiate actions required with required teams to meet approved briefs/ media plans in a timely fashion
• Speak up on operational challenges foreseen with problem-solving approach
• Proactively identify and resolve operational challenges

Campaign Management

• Take ownership of assigned accounts and campaigns
• End to end responsibility of assigned accounts and campaigns
• Review creative/ contents, provide feedback to support guideline compliance and share creative suggestion that can contribute to campaign success as early on as possible
• Post execution checks to ensure quality of campaign set up are upkept
• Oversee non-delivery & campaign performance troubleshooting
• Responsible for proof of execution collection
• Analyze campaign data and develop tactics and strategies to improve conversion performance and efficiencies
• Create case studies for future selling/ upselling
• Manage day to day operation tasks and ensure timely response and manage expectation with client team & stakeholders
• Speak up on campaign challenges with solution-based suggestion
• Ensure financial accuracy and support reconciliation of spends for assigned accounts & campaigns

Campaign Optimisation

• Be accountable for insights gathering for pacing & performance analysis
• Take ownership in validating data to generate actionable insights for optimisation
• Implement optimisation and monitor performance
• Collaborate with client team and commercial team to drive required actions i.e prompt responsible team to check & take actions related to product listing, replenishment & promo activation

Minimum experience

• 8+years of experience in media operations or related field
• Proven experience in an operations environment, with a track record of driving operational excellence and process improvement.
• Experience with other 3rd party ad servers is a must
• Comfort with Microsoft Excel and ability to consolidate information and work with multiple data points
• Preferably 5+ years in the retail/e-Commerce business or closely related industry