Manager Product – Liability & Bancassurance

Department: Business Banking

Reports To: Head Product Development & Research

Job Grade: AVP

Total Positions: 01

Job Location: Head Office, Islamabad

What is Manager Product – Liability & Bancassurance - MMBL?

The Product Manager – Liability & Bancassurance is responsible for developing & managing deposit & Bancassurance related products, ensuring competitive pricing & driving product sales performance. The role involves strategic planning, product development, coordination with sales teams & other stakeholders, marketing initiatives & revenue optimization.

What Manager Product – Liability & Bancassurance does - MMBL?

Product Development & Management

• Develop & enhance liability & Banca products (CASA, Term deposit) based on market research & customer insight.
• Develop & enhance Bancassurance products (life, health, general insurance) in collaboration with insurance partners.
• Ensure product offering aligns with business goals & regulatory requirements.
• Improve customer experience by introducing innovative features and digital banking solutions.
• Introduce customized insurance solutions tailored to customer segments.
• Ensure seamless integration of insurance offering with banking products.

Pricing & Budgeting

• Develop competitive pricing strategies for liability & Banca products to optimize revenue, product profitability and market share.
• Develop effective product strategies to enhance non-funded income.
• Monitor interest rate trends & recommend adjustments to maintain a balanced cost of funds.
• Prepare & maintain annual product budgets, forecasting revenue & deposit growth.

Business Development & Stakeholder Coordination

• Work closely with the sales force & other stakeholders to provide product training, product research, sales strategies and market insights.
• Monitor product performance in the market and develop key product performance metrics.
• Develop incentive structure to drive sales effectiveness.
• Liaise with IT, risk management, finance & operation teams to enhance product delivery.
• Strive for digital solutions & digital transformation initiatives for liability & Banca product offerings.

Marketing & Campaign Management

• Collaborate with the marketing team in promoting marketing campaigns for liability and Banca products.
• Leverage digital channels, branch networks & partnerships for product visibility.
• Conduct competitor benchmarking to refine products marketing strategies.
• Develop incentive structure to drive sales effectiveness.

Compliance & Risk Management

• Ensure all liability & Banca products comply with regulatory guidelines.
• Assess risk associated with pricing, customer retention & market fluctuations.
• Develop incentive structure to drive sales effectiveness.
• Manage risks related to claims handling, mis-selling and customer satisfaction.

Other tasks assigned by Line Manager

What are we looking for and what does it require to be Manager Product – Liability & Bancassurance?

Required Qualification & Experience

• Minimum Bachelor degree in Business Finance or related field.
• Minimum 5 years’ experience in product development & management.
• Experience in liability & Bancassurance product development is preferable.

Essential Skills

• Strong analytical skills.
• Pricing & budgeting skills.
• Proficient in MS Office.
• Excellent leadership & cross-functional coordination capabilities.
• Ready for mobility.
• Ability to work under pressure.

About MMBL:

Mobilink Microfinance Bank Ltd. (MMBL) is a leading financial institution providing comprehensive banking services to over 42 million registered users, including more than 16 million monthly active customers across Pakistan. Leveraging a hybrid model that integrates traditional microfinance with cutting-edge mobile and digital banking technologies, MMBL operates with a robust network of over 100 branches and 200,000 branchless banking agents.

The bank offers a wide array of financial services through a USSD (GSM) based digital platform, including savings accounts, microenterprise (MSME) loans, small housing loans, remittances, utility bill and loan installment collections, mobile wallets, insurance, G2P, B2B, and B2P payments. These services position MMBL as a key player in advancing financial inclusion across the country.

At MMBL, fostering a positive, equal and productive workplace is a priority, underpinned by core values that emphasize innovation, entrepreneurship, teamwork, collaboration, and a steadfast commitment to a customer-centric approach in every aspect of our business.

Why Join MMBL?

This position offers a unique opportunity for a self-driven, professional and passionate individual to create a meaningful impact and driving transformative change. As part of our team, you will contribute to empowering millions with the tools and resources needed to thrive in the digital age. We are seeking a talented individual eager to make a difference and play a pivotal role in our mission of innovation and progress.