Manager Programmatic

About WPP Media

WPP is a creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It's what helps us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media's shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize Enterprise.

Role Summary and Impact:

We are currently looking for a Manager Programmatic to join us. In this role, you will be responsible for handling media vendors and facilitating clients throughout the digital media process and additional duties as assigned. The role includes both independent and coordinated planning initiatives.

Reporting of the role

This role reports to Senior Manager Programmatic

3 best things about the job:

• Being part of a talented and passionate team.
• Working and interacting closely with top media corporations
• Opportunity to implement and execute industry first initiatives

In this role, your goals will be:

In three months:

• Complete knowledge of planning and digital systems.
• Understanding of the programmatic buying/planning, open market exchange process – includes basic understanding and importance of trading tools like DSP and SSP.
• Execute basic programmatic campaigns.

In six months:

• Understand new developments in the digital market
• Deliver exceptional value from negotiations with media owners against KPI.
• Ensure all specified audit/digital guarantees are met.

In 12 months:

• Ensure close relationships are developed with all key media owners.
• Display strong ability and knowledge for all day-to-day systems.
• Close negotiation deals and manage assigned tasks, regional/local.

What your day job looks like at WPP Media:

• Supplier selection based on KPIs, trading deals and maximizing value for client and agency
• Hands-on experience of digital planning & buying
• Hands-on experience of tracking tools like: Sizmek, Double Click, others.
• Excellent understanding of GA and UTM working through different campaign tracking tools.
• Setting up campaigns with DMP and audience data
• Overseeing trafficking and implementation with the regional team
• Co-ordination with suppliers, tech team and agencies to get campaigns live
• Creating PCA's with data from operations.
• Preparation of negotiation reports, post closure and inventory management report with team.
• Negotiating campaigns to hit KPIs based on view ability and performance.
• Learning about programmatic buying, barter, inventory value trading
• Learn mobile networks execution (secondary media)

What you'll bring:

• Superior time management and prioritization skills.
• Excellent communication skills.
• Strong analytical and number skills.
• A proactive approach with excellent negotiation and communication skills.
• Excellent working skills on excel and PowerPoint presentation development.
• Media knowledge and understanding of systems.

Minimum qualifications:

• Must be a BBA / MBA from a reputable university or equivalent.
• Must have at least 2 years' experience in digital media planning, programmatic & strategy.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, vision, and dental insurance, significant paid time off, employee wellbeing facilities, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

About Pakistan

WPP Media Pakistan is the leading global media investment management operation in Pakistan. We see major growth coming on Digital platforms with internet penetration growing to 87 million broadband users and 85 million 3G/4G subscribers. Social media platforms have also grown substantially in Pakistan where Facebook stands at 34 million subscribers and Tik Tok has replaced Instagram to become the second most penetrated social platform. While the digitalization of the market is happening at a fast pace, it has also opened up opportunities for specializations like e-commerce, Digital Content, Video Planning solutions, Technology and Data & Analytics in Pakistan.

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