Manager Sales & Marketing

We are seeking a dynamic and results-driven Sales and Marketing Manager to lead our sales operations across multiple branches while developing and executing strategic marketing initiatives that strengthen our brand presence. This role requires a hands-on leader who thrives in a fast-paced retail confectionery brand environment and is passionate about driving business growth through exceptional team management and innovative marketing strategies.

Key Responsibilities:

Sales Staff Management & Operations

• Lead the scheduling, training, and performance management of sales staff across our three branches within Multan.
• Develop comprehensive training programs that ensure consistent customer service excellence and product knowledge.
• Create and optimize staff schedules to maintain appropriate coverage during peak and off-peak hours.
• Conduct regular performance evaluations, provide ongoing coaching, and implement development plans to build a high-performing sales team.

Multi-Branch Coordination

• Maintain a visible presence across all branch locations within Multan, traveling between sites as needed to monitor operations, support staff, and ensure brand standards are consistently upheld.
• Ensure efficiency in demand and supply cycle across all three branches.
• Address operational challenges in real-time and implement solutions that can be scaled across the organization.
• Foster a collaborative culture among branches while adapting strategies to meet the unique needs of each location.

Sales Growth & Strategy

• Analyze sales data and customer trends to identify opportunities for revenue growth. Develop and implement sales strategies, promotional campaigns, and upselling techniques that drive transaction values and customer frequency.
• Set ambitious yet achievable sales targets for each branch and individual team members.
• Monitor competitor activities and market trends to keep the brand competitive and relevant.

Marketing & Brand Development

• Design and execute comprehensive marketing campaigns across traditional and digital channels to increase brand awareness and customer engagement.
• Manage social media platforms, create compelling content, and leverage digital marketing tools including email marketing, online advertising, and influencer partnerships.
• Develop promotional calendars aligned with seasonal opportunities, local events, and product launches.
• Conceptualize and execute traditional marketing campaigns including print advertising, outdoor billboards, in-store promotions, and point-of-sale materials.
• Track campaign performance and adjust strategies based on ROI and engagement metrics.
• Design and implement loyalty programs, seasonal promotions, and limited-time offers that drive foot traffic.
• Manage the creation and distribution of marketing collateral including flyers, brochures, packaging materials, and signage that maintain consistent brand identity across all touchpoints.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or related field
• Minimum 3-5 years of experience in sales and marketing management, preferably in retail, food service, or hospitality
• Proven track record of managing multi-site operations and teams
• Strong understanding of digital marketing platforms and social media management
• Excellent interpersonal and communication skills with the ability to motivate and develop team members
• Proficiency in data analysis and reporting tools
• Valid driver's license and willingness to travel between our three branch locations daily
• Flexibility to work weekends, holidays, and extended hours as needed

Key Performance Indicators (KPIs):

• Staff Management Efficiency: Employee retention rate, training completion rates, and schedule adherence
• Branch Coverage & Presence: Number of branch visits per week, response time to operational issues, and staff satisfaction scores
• Sales Performance: Month-over-month sales growth, average transaction value, and achievement of branch-specific targets
• Marketing Effectiveness: Social media engagement rates, follower growth, campaign conversion rates, customer acquisition cost, and return on marketing investment
• Training & Development: New hire onboarding completion time, product knowledge assessment scores, and customer service ratings

Job Type: Full-time

Application Question(s):

• Do you have a Sales and Marketing related educational qualification?

Education:

• Bachelor's (Required)

Experience:

• Sales / Marketing : 2 years (Required)

Willingness to travel:

• 75% (Required)

Work Location: In person