Manager, Web Content Manager

Ready to build the future with AI?
At Genpact, we don’t just keep up with technology—we set the pace. AI and digital innovation are redefining industries, and we’re leading the charge. Genpact’s AI Gigafactory, our industry-first accelerator, is an example of how we’re scaling advanced technology solutions to help global enterprises work smarter, grow faster, and transform at scale. From large-scale models to agentic AI, our breakthrough solutions tackle companies’ most complex challenges.
If you thrive in a fast-moving, innovation-driven environment, love building and deploying cutting-edge AI solutions, and want to push the boundaries of what’s possible, this is your moment.
Genpact (NYSE: G) is an advanced technology services and solutions company that delivers lasting value for leading enterprises globally. Through our deep business knowledge, operational excellence, and cutting-edge solutions – we help companies across industries get ahead and stay ahead. Powered by curiosity, courage, and innovation, our teams implement data, technology, and AI to create tomorrow, today. Get to know us at genpact.com and on LinkedIn, X, YouTube, and Facebook.

Inviting applications for the role of Manager, Web Content Manager!
You will lead the planning, execution, and optimization of brand and promotional content across e-commerce websites and digital platforms. You will work closely with cross-functional teams to deliver engaging, high-performing web experiences that support business objectives, improve customer engagement, and drive measurable results.

Responsibilities

• Own the management and execution of brand and promotional digital content across primary and internation e-commerce websites, supporting desktop, mobile, tablet, applications and user-generated content (UGC)
• Partner closely with the Director and cross-functional teams to develop and execute digital content programs that support business goals and improve customer engagement, site usability, and UX
• Manage and mentor Web Content Associates/Specialists, providing direction for daily content execution, QA, reporting, and optimization
• Oversee homepage content, branding and promotional banners, landing pages, guides, videos, and seasonal campaigns, ensuring accuracy, efficiency, and adherence to timelines
• Lead website content from ideation and prioritization through creative development, including branding, promotions, testing, personalization, and product recommendations
• Coordinate monthly updates and seasonal launches across multiple regional websites
• Partner with analytics and optimization teams to monitor and improve key website KPIs, including traffic, engagement, conversion, and appointment generation.
• Collaborate with SEO teams, agencies, and cross-functional partners to drive qualified organic traffic through keyword strategy, content optimization, and technical enhancements
• Utilize analytics and SEO tools (e.g., Google Analytics, Adobe Analytics, Semrush, Google Search Console) to measure performance and inform optimization strategies
• Support personalization initiatives and A/B testing programs, translating insights into actionable content improvements
• Oversee post-purchase content channels, ratings and reviews, customer-generated content (CGC), and moderation workflows in partnership with internal teams and vendors
• Manage web production budgets, including annual planning, monthly forecasting, purchase orders, and financial reporting
• Stay current on digital best practices, emerging tools, and innovations (including AI) to continuously improve content effectiveness

Qualifications we seek in you!
Minimum Qualifications / Skills

• Bachelor's degree in marketing, Communications, or a related field, or equivalent relevant experience
• Vast experience in digital marketing, web content management, or e-commerce
• Good years of experience working with website content, analytics, and UX optimization
• Experience managing or mentoring team members
• Strong understanding of digital KPIs and performance reporting
• Proficiency with Microsoft Office and web analytics tools

Preferred Qualifications/ Skills

• Marketing or digital certifications (e.g., Google Analytics, Adobe, Project Management)
• Experience with CMS platforms and Adobe tools (e.g., AEM, Adobe Analytics)
• Background in interactive, creative, editorial, and CRM-driven digital environments
• Strong analytical mindset with the ability to translate data into actionable insights
• Excellent organizational, prioritization, and problem-solving skills with a strong sense of urgency
• Proven ability to collaborate cross-functionally and influence without authority
• Strong communication skills with a customer-first, empathetic approach
• Familiarity with SEO strategy, personalization, A/B testing, and content optimization best practices
• Comfortable working in fast-paced, deadline-driven environment
• Minimal travel required (1-2 times per year)

Why join Genpact?

• Lead AI-first transformation – Build and scale AI solutions that redefine industries
• Make an impact – Drive change for global enterprises and solve business challenges that matter
• Accelerate your career—Gain hands-on experience, world-class training, mentorship, and AI certifications to advance your skills
• Grow with the best – Learn from top engineers, data scientists, and AI experts in a dynamic, fast-moving workplace
• Committed to ethical AI – Work in an environment where governance, transparency, and security are at the core of everything we build
• Thrive in a values-driven culture – Our courage, curiosity, and incisiveness - built on a foundation of integrity and inclusion - allow your ideas to fuel progress

Come join the 140,000+ coders, tech shapers, and growth makers at Genpact and take your career in the only direction that matters: Up.
Let’s build tomorrow together.

Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values respect and integrity, customer focus, and innovation.
Furthermore, please do note that Genpact does not charge fees to process job applications and applicants are not required to pay to participate in our hiring process in any other way. Examples of such scams include purchasing a 'starter kit,' paying to apply, or purchasing equipment or training.