Market Operations Specialist

About PalmPay

PalmPay is a leading neobank and fintech platform scaling financial inclusion across emerging markets. With over 40 million users , we are building a digital financial ecosystem that empowers individuals and businesses through accessible, easy-to-use, and rewarding financial services.

Operating in Nigeria, Ghana, Tanzania, Bangladesh, Pakistan, and the Philippines , PalmPay has been recognised by CNBC as one of the Top 300 Global Fintech Companies and ranked #2 overall and #1 in financial services on the Financial Times’ Africa’s Fastest Growing Companies 2025 list.

Position Overview

PalmPay Pakistan is seeking a results-driven Market Operations Specialist to support and optimize the sales and operational performance of our mobile installment and consumer finance business . This role will focus on localized market operations, marketing execution, and data-driven optimization to drive scalable growth while ensuring strong customer experience and regulatory compliance in Pakistan.

Key Responsibilities

Market Insight & Strategy Support

• Develop deep understanding of the Pakistan consumer finance, EMI, and mobile installment market, including competitor landscape and channel dynamics
• Support the development and execution of localized marketing and business operation strategies aligned with PalmPay’s growth objectives
  
  

Marketing Campaign Execution

• Collaborate with the design and branding teams to create and execute integrated online and offline marketing campaigns, ensuring effective market penetration
• Support execution of promotional activities across digital platforms, retail stores, and partner channels
  
  

Sales & Customer Operations Coordination

• Work closely with local sales, merchant, and customer service teams to ensure smooth operational execution and consistent customer experience
• Provide operational support to frontline teams for campaign rollout, product messaging, and process adherence
  
  

Product Localization & Acceptance

• Participate in local acceptance testing and validation of business-related product features to ensure suitability for Pakistan’s market, retail scenarios, and user behavior
• Collect market feedback and collaborate with product and technology teams for continuous optimization
  
  

Data Monitoring & Performance Optimization

• Build and maintain marketing and operations performance dashboards
• Regularly analyze key business indicators such as:
• Conversion rate
• User acquisition efficiency
• Delinquency rate
• User retention and lifecycle metrics
• Translate data insights into actionable improvements to enhance operational efficiency and sales performance
  
  

Process Optimization & Compliance

• Collaborate with internal teams and external partners to optimize operational processes and improve service delivery
• Ensure all marketing and operational activities comply with local laws, SBP/SECP guidelines, and internal compliance requirements
  
  

Required Qualifications & Experience

Education

• Bachelor’s degree or above in Business Administration, Marketing, Finance, Economics, or a related discipline
  
  

Experience

• 3-5+ years of experience in marketing operations, business operations, or consumer finance, preferably within:
• Fintech
• EMI / mobile phone installment business
• Consumer electronics financing
• Digital lending or payments
• Experience working closely with sales teams and retail/channel partners is a strong advantage
  
  

Skills & Competencies

• Strong understanding of Pakistan’s EMI, mobile phone, and consumer finance ecosystem
• Excellent data analysis and problem-solving abilities
• Strong cross-functional communication and coordination skills
• Ability to execute in a fast-paced, high-growth fintech environment
  
  

Language

• Proficiency in English and Urdu
• Chinese language skills are a plus
  
  

Why Join PalmPay

• Be part of a rapidly growing global fintech with strong local presence
• Opportunity to work on large-scale EMI and consumer finance operations in Pakistan
• Exposure to cross-border collaboration and product innovation
• Competitive compensation and career growth opportunities
  
  

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