Marketer/Laison

Job Summary
We are seeking a dynamic and results-driven Marketer/Liaison to join our team. This role is crucial in bridging communication between our marketing initiatives and target audiences, driving brand awareness, and enhancing our market presence. The ideal candidate will possess a blend of creativity and analytical skills, with a strong understanding of various marketing channels and strategies.

Responsibilities

• Develop and implement effective marketing strategies to enhance brand visibility and engagement across multiple platforms.
• Manage SEO efforts to improve organic search rankings and drive website traffic.
• Oversee social media marketing campaigns, creating engaging content that resonates with our audience.
• Utilize multichannel marketing techniques to reach diverse customer segments effectively.
• Conduct advertising sales initiatives to promote products and services.
• Collaborate with design teams using Adobe Creative Suite to create compelling visual content.
• Execute digital marketing campaigns, including email marketing, performance marketing, and e-commerce strategies.
• Create and manage content for various platforms, ensuring alignment with B2B marketing objectives.
• Implement marketing automation tools to streamline processes and enhance efficiency.
• Analyze campaign performance using Google Analytics and other analytics tools to inform future strategies.
• Conduct market research to identify trends, opportunities, and customer needs.
• Write persuasive copy for advertising materials, websites, and social media posts.
• Manage Facebook Advertising campaigns to maximize reach and engagement.
• Collaborate with sales teams to align marketing efforts with sales goals.
• Assist in product management by providing insights on market trends and customer feedback.
• Develop budgeting plans for marketing initiatives while ensuring cost-effectiveness.

Skills

• Proficiency in SEO, social media marketing, multichannel marketing, and advertising sales.
• Strong knowledge of Adobe Creative Suite for content creation.
• Experience in digital marketing, content marketing, B2B marketing, and e-commerce.
• Familiarity with WordPress for website management.
• Basic understanding of HTML for web content editing.
• Excellent research skills to stay updated on industry trends.
• Strong copywriting abilities for various formats including digital ads and print advertising.
• Experience with Facebook Advertising campaigns is a plus.
• Solid sales acumen to support collaboration with sales teams.
• Knowledge of product management principles.
• Ability to develop budgeting plans for effective resource allocation.
• Proficient in Google Analytics for tracking campaign performance.
• Familiarity with email marketing strategies and tools.
• Strong analytical skills to interpret data effectively. Join us as we strive to elevate our brand through innovative marketing strategies!

Job Types: Part-time, Contract

Pay: $20.00 per hour

Expected hours: 16 per week

Benefits:

• Flexible schedule

Work Location: Hybrid remote in Philadelphia, PA 19134