Marketing & Ads Manager

About TAB ON TECH

TAB ON TECH (PVT) LTD is a fast-growing digital commerce and technology company managing multiple e-commerce brands and international client projects. We specialize in digital transformation, marketplace growth, and full-funnel marketing strategies. We are looking for a Marketing & Ads Manager to lead our paid campaigns, influencer collaborations, and brand growth strategies across projects.

Position: Marketing & Ads Manager

As the Marketing & Ads Manager, you will be responsible for planning and executing paid media campaigns, seasonal marketing strategies, influencer partnerships, and cross-channel promotions. You’ll work closely with the SEO team, Content Executives, and Designers to ensure unified messaging and ROI-focused results.

Key Responsibilities

Campaign & Event Planning

• Plan and execute marketing campaigns for product launches, seasonal events (Valentine’s, Eid, Weddings, etc.), and client promotions.
• Develop and manage marketing calendars aligned with business goals and seasonal opportunities.
• Align campaigns with competitor research and industry trends.

Paid Ads & Media Buying

• Create, manage, and optimize Facebook, Instagram, Google, Pinterest, and TikTok ad campaigns.
• Manage campaign budgets, track ad spend vs ROI.
• Perform A/B testing on creatives, copy, and targeting strategies.
• Set up and optimize retargeting campaigns to reduce abandoned carts and increase conversions.

Influencer & Brand Collaborations

• Identify and secure influencer partnerships for brand awareness and sales growth.
• Oversee affiliate campaigns, sponsorships, and cross-promotional partnerships.
• Track and report influencer ROI and maintain influencer databases.

Analytics & Reporting

• Track key metrics: CTR, Conversion Rate, CAC, ROAS.
• Provide weekly/monthly reports on ad performance, campaign ROI, and improvement strategies.
• Use analytics tools: Google Analytics, Meta Ads Manager, Klaviyo, Mailchimp, etc.

Collaboration & Coordination

• Work with the SEO Specialist to align organic and paid growth strategies.
• Collaborate with the Social Media & Content Executive to execute ad creatives, blogs, and social content.
• Coordinate with the Graphics Designer for visuals and campaign assets.
• Report directly to the Project Manager with updates and growth plans.

Continuous Improvement

• Stay updated on ad trends and platform updates (Google, Meta, TikTok, Pinterest).
• Propose new marketing channels and strategies for TAB ON TECH and client projects.
• Suggest loyalty/reward programs and customer retention campaigns.

Requirements

• Bachelor’s degree in Marketing, Business, or related field.
• 4–6 years of experience in digital marketing, with a focus on paid media.
• Proven experience managing campaigns across Facebook, Instagram, Google Ads, and emerging platforms.
• Strong knowledge of e-commerce marketing (Shopify, Amazon, Etsy, or other marketplaces).
• Experience with email/SMS automation tools (Klaviyo, Mailchimp, GHL, etc.).
• Strong analytical and strategic thinking skills.
• Excellent communication and leadership skills.
• Ability to manage multiple campaigns across different clients/projects.

What We Offer

• Competitive salary + performance bonuses.
• Opportunity to manage multi-industry campaigns across international clients.
• Collaborative, growth-oriented team culture.
• Access to advanced marketing tools and budget management.
• Career growth into Head of Marketing / CMO roles at TAB ON TECH.

Job Type: Full-time

Pay: Rs100,000.00 - Rs120,000.00 per month

Experience:

• project management or operations: 4 years (Required)

Location:

• Islamabad (Preferred)

Work Location: In person