MARKETING & ADVERTISING COORDINATOR

Job Summary
We are seeking a dynamic and detail-oriented Advertising Coordinator to join our marketing team. The ideal candidate will play a crucial role in developing and executing advertising campaigns across various channels, ensuring alignment with our overall marketing strategy. This position requires a blend of creativity, analytical skills, and a strong understanding of digital marketing trends. The Advertising Coordinator will collaborate with cross-functional teams to enhance brand visibility and drive engagement through effective advertising strategies.

Responsibilities

• Develop and implement multichannel advertising campaigns, including digital, print, and social media platforms.
• Conduct thorough research to identify target audiences and optimize advertising strategies.
• Manage content marketing initiatives, ensuring consistency across all platforms.
• Utilize SEO best practices to enhance online visibility and drive traffic to our website.
• Coordinate B2B marketing efforts, focusing on lead generation and conversion strategies.
• Oversee performance marketing initiatives, analyzing data to optimize campaign effectiveness.
• Create compelling copy for advertisements, email marketing, and social media posts.
• Utilize Adobe Creative Suite to design engaging visual content for various advertising mediums.
• Manage budgets for advertising campaigns, ensuring efficient allocation of resources.
• Monitor and analyze campaign performance using Google Analytics and other analytics tools.
• Collaborate with the sales team to align advertising efforts with sales objectives.
• Stay updated on industry trends in e-commerce, digital marketing, and advertising sales.

Qualifications

• Proven experience in advertising coordination or related roles within a marketing environment.
• Strong knowledge of digital marketing tools and techniques, including Google AdWords and Facebook Advertising.
• Proficiency in WordPress and HTML for website management and content updates.
• Experience with marketing automation platforms is preferred.
• Excellent research skills with the ability to analyze data effectively.
• Strong copywriting skills with attention to detail in content creation.
• Familiarity with budgeting processes related to advertising campaigns.
• Ability to work collaboratively in a team-oriented environment while managing multiple projects simultaneously.
• A proactive approach to problem-solving with strong organizational skills. Join our team as an Advertising Coordinator where your creativity and strategic thinking will contribute significantly to our brand's success!

Job Type: Part-time

Pay: From $15.00 per hour

Expected hours: 15 – 30 per week

Work Location: In person