Marketing Analyst

• A Marketing Analyst job description involves researching consumer behavior and market trends to help companies develop effective marketing strategies, optimize campaigns, and improve product offerings. Key responsibilities include collecting and analyzing market data, performing competitive analysis, identifying target audiences, and preparing reports and recommendations for stakeholders to increase sales and profitability.
• Key Responsibilities
• Market & Consumer Research: Conducting research on consumer behavior, market trends, target demographics, and competitor activities.
• Data Collection & Analysis: Gathering and analyzing quantitative and qualitative data from various sources, including surveys, web analytics, and past marketing campaigns.
• Strategy Development: Using data-driven insights to inform and develop marketing strategies, including campaigns, pricing, and product positioning.
• Performance Monitoring: Monitoring the effectiveness of marketing efforts and key performance indicators (KPIs) like ROI and conversion rates.
• Reporting & Communication: Preparing and presenting detailed reports, findings, and recommendations to marketing teams and other stakeholders.
• Competitive Analysis: Monitoring competitor activities, strategies, and market positions to identify opportunities and maintain a competitive edge.
• Required Skills
• Analytical & Numerical Skills: Strong ability to interpret complex data and perform statistical analysis.
• Research Skills: Proficiency in conducting both primary (surveys) and secondary research to gather market and consumer data.
• Technical Skills: Experience with analytical tools and software for data analysis and visualization.
• Communication: Ability to clearly communicate complex findings and recommendations to both technical and non-technical audiences.
• Creativity & Problem-Solving: Ability to think creatively to solve problems and develop innovative marketing strategies.
• Typical Qualifications
• A Bachelor's degree in Marketing, Statistics, Business, or a related field is often required. Demonstrable experience in marketing, data analysis, or a related field is essential.
• Familiarity with various marketing channels (social media, email, SEM) and analytical software.
• Tamil candidates only

Job Type: Full-time

Pay: ₹450,443.91 - ₹1,059,642.73 per year

Benefits:

• Food provided

Work Location: In person