Marketing Analyst

This role is for one of Weekday's clients

Salary range: Rs 800000 - Rs 1200000 (ie INR 8-12 LPA)

Min Experience: 3 years

Location: Bengaluru

JobType: full-time

Requirements

Key Responsibilities

• Analyze data across CRM, paid ads, social, and web analytics to uncover trends and performance insights
• Use AI-powered tools (e.g., ChatGPT, GenAI dashboards, automation platforms) to enhance reporting, forecasting, and analysis
• Build and automate dashboards to track KPIs, campaign effectiveness, and ROI
• Conduct market and competitor research using both traditional and AI-enhanced approaches
• Drive customer acquisition, retention, and engagement strategies based on data insights
• Collaborate with Content, Product, and Sales teams to align analytics with business goals
• Design and execute A/B tests, run experiments, and support predictive modeling initiatives
  
  

What You Bring

• 3+ years of experience in marketing analytics, growth strategy, or business intelligence
• Strong command of tools such as GA4, HubSpot, Tableau, Power BI, or similar platforms
• Proficiency with AI/GenAI platforms for marketing insights and automation
• Ability to extract actionable insights from complex data and translate them into business impact
• Experience building dashboards and reports to support growth and performance tracking
• Excellent communication and collaboration skills
  
  

Nice to Have

• Hands-on experience with predictive modeling, segmentation, and personalization using AI
• Familiarity with multiple digital marketing channels (SEO, SEM, email, paid ads, social)
• Knowledge of marketing automation and attribution modeling tools