Marketing Analyst

Job Profile: Assistant Marketing Manager

An Assistant Marketing Manager will assist in developing, implementing, and analyzing marketing strategies to drive business growth. This role requires strong analytical abilities, creativity, and a keen sense of market trends to ensure the offerings reach their intended audience effectively. This role collaborates with cross-functional teams and assists in managing campaigns, budgets, and vendor relationships to achieve organizational objectives.

Core Responsibilities

• Assist in planning and executing marketing campaigns (digital, print, events, etc.).
• Conduct market research and analyze trends to identify opportunities and threats.
• Coordinate with creative teams, agencies, and vendors to deliver marketing materials on schedule.
• Monitor campaign performance and analyze reports
• Support the development of marketing collateral and presentations.
• Participate in organizing promotional events and product launches.
• Assist with communications and audience engagement initiatives.
• Ensure brand consistency across all marketing channels and materials.

Essential Skills and Qualifications

• Marketing Knowledge: Understanding of marketing principles, strategies, and tactics.
• Communication Skills: Excellent verbal and written communication abilities to convey ideas clearly.
• Analytical Thinking: Strong ability to analyze data, interpret metrics, and generate actionable insights.
• Digital Marketing: Familiarity with digital marketing tools, SEO/SEM, email marketing, and social media platforms.
• Project Management: Ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines.
• Teamwork: Collaborative mindset and ability to work effectively with cross-functional teams.
• Attention to Detail: Meticulous in reviewing marketing materials and ensuring accuracy.
• Technical Proficiency: Skilled in Microsoft Office Suite (Word, Excel, PowerPoint) and creative tools (Canva, figma, Adobe creative suit). Good to know: marketing software (e.g., HubSpot, Google Analytics).
• Adaptability: Comfortable working in a fast-paced, changing environment.

Educational Background : Bachelor’s degree in Marketing, Business Administration, Communications, or a related field is typically required.

Experience : Prior experience in marketing, sales support, or administrative roles is often preferred.

Skill List

• Campaign Planning and execution
• Brand Management
• Digital marketing
• Content creation and strategy
• Market research and consumer insights
• Marketing analytics and reporting
• Email marketing
• Event management