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Marketing and Communcations Specialist
Dallas, United States
Built on meritocracy, our unique company culture rewards self-starters and those who are committed to doing what is best for our customers.
We are Seeking a Marketing and Communications Specialist to join our growing team in Dallas, TX.
You will be joining a fast-paced, supportive, and fun team. This position is an opportunity to join in the development of a department that is still growing within Brown & Brown.
How You Will Contribute
- Support the development and execution of a wide range of communications, including drafting, interviewing, editing, repurposing and/or publishing content for website posts, sell sheets, video scripts, emails, landing pages, presentations, case studies, social media, advertisements, internal announcements, etc. Content must be engaging to target audience of CFOs, HR Directors, Risk Managers, and CEOs.
- Coordinate, write, and manage content calendar and publish on the Hays Companies website, social media sites, intranet and other client facing and internal channels
- Create marketing and sales content for our email marketing engine, Hubspot, and execute automated sales campaigns that drive lead generation. Assist with the creation and implementation of automated flows and trigger-based email programs. Ensure ongoing adherence to email marketing best practices.
- Provide analytical insights and recommendations for optimizing email campaigns; measure success and recommend iterations based on key metrics. Promote and monitor digital ads via LinkedIn and Google Ad Words.
- Assist with project managing deadlines and incoming requests for the team; help with the preparation of pitches and client presentations.
- Work with Hays’ Account Teams to create customized and specific marketing and communication materials for their clients use in communicating with their employees. Examples include detailed benefits brochures, tailored wellness campaign branding and materials such as posters, postcards, contact cards and power point and/or voice-over media presentations.
- Utilize Hays marketing collateral to align with the Hays’ brand strategy including, print, web, media, digital and event materials.
- Execute communication projects from brief writing through the creative process and into final execution.
- Assist with development of RFP Responses and Proposals to drive new client business.
- Create and distribute internal and external benefits communications.
Skills & Experience to Be Successful
- Bachelor’s degree in Marketing, Journalism, Communications, English/Creative Writing, or other related major
- Two years’ + experience in a professional services environment.
- Excellent verbal and written communication skills, including the ability to proofread for contextual, grammatical, and spelling errors and adapt messaging to various audiences.
- Strong interpersonal skills, project and deadline management skills, the ability to quickly adapt to new responsibilities and circumstances, and to work independently
- Ability to interact with all levels of internal and external resources, vendors, and clients.
- Strong knowledge of design software such as Adobe Creative Suite, Dreamweaver and mobile application systems
- Experience with Hubspot and B2B digital marketing activities, i.e., search engine marketing (SEO and PPC), permission-based e-mail marketing, social media
- Experience with sales support & sales technology apps., i.e. “Sales Force”.
Teammate Benefits & Total Well-Being
We go beyond standard benefits, focusing on the total well-being of our teammates, including:
- Health Benefits: Medical/Rx, Dental, Vision, Life Insurance, Disability Insurance
- Financial Benefits: ESPP; 401k; Student Loan Assistance; Tuition Reimbursement
- Mental Health & Wellness: Free Mental Health & Enhanced Advocacy Services
- Beyond Benefits: Paid Time Off, Holidays, Preferred Partner Discounts and more.
Not reflective of all benefits. Enrollment waiting periods or eligibility criteria may apply to certain benefits. Benefit details and offerings may vary for subsidiary entities or in specific geographic locations.
The Power To Be Yourself
As an Equal Opportunity Employer, we are committed to fostering an inclusive environment comprised of people from all backgrounds, with a variety of experiences and perspectives, guided by our Diversity, Inclusion & Belonging (DIB) motto, “The Power to Be Yourself”.
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