Marketing and Communications Coordinator

Job Overview
We are seeking a dynamic and detail-oriented Marketing and Communications Coordinator to join our team. This role is essential in driving our marketing initiatives and enhancing our brand presence across various channels. The ideal candidate will possess a strong understanding of digital marketing strategies, content creation, and analytics to effectively engage our target audience and support our business objectives.

Responsibilities

• Develop and implement multichannel marketing strategies to promote products and services.
• Manage social media marketing campaigns, including content creation, scheduling, and engagement.
• Conduct SEO research to optimize website content for improved visibility and search rankings.
• Create compelling content for various platforms, including blogs, email newsletters, and social media posts.
• Utilize Adobe Creative Suite to design visually appealing marketing materials.
• Oversee advertising sales initiatives, ensuring alignment with overall marketing goals.
• Analyze performance metrics using Google Analytics to measure the effectiveness of campaigns.
• Coordinate email marketing efforts, including list management and campaign execution.
• Collaborate with cross-functional teams on B2B marketing projects and product management.
• Manage budgets for marketing initiatives while ensuring cost-effective strategies are implemented.
• Stay updated on industry trends in e-commerce, digital marketing, and performance marketing.

Qualifications

• Proven experience in marketing roles with a focus on digital marketing and content creation.
• Proficiency in WordPress for website management and updates.
• Familiarity with HTML for basic website editing tasks.
• Strong research skills to identify market trends and consumer insights.
• Excellent copywriting skills with the ability to craft engaging messages tailored to different audiences.
• Experience with Facebook Advertising and Google AdWords for targeted advertising campaigns.
• Knowledge of marketing automation tools to streamline processes and improve efficiency.
• Ability to analyze data and derive actionable insights from analytics reports.
• Strong organizational skills with the ability to manage multiple projects simultaneously while meeting deadlines.
• A collaborative mindset with excellent communication skills to work effectively within a team environment. Join us as we strive to elevate our brand through innovative marketing strategies!

Job Type: Full-time

Pay: $53,794.45 - $60,946.01 per year

Work Location: In person