Marketing And Public Relations Specialist

Job Description: Marketing & PR Executive

Location: Dubai / Abu Dhabi

Company: FFI

About Us

FFI is a leading Hospitality group in GCC renowned for delivering unique dining and lifestyle experiences across our diverse venues. With over 22 years of expertise in the industry, we are entering an exciting growth phase. We are looking for a Marketing & PR Executive to join our team and play a vital role in strengthening brand visibility, driving customer engagement, and supporting our expansion.

This is a hands-on role that will grow and evolve as the company expands. Over time, additional responsibilities and projects will be delegated, offering opportunities for career progression.

Key Responsibilities

Public Relations (PR & Communications)

• Develop, write, and distribute press releases, media alerts, and PR materials for all FFI venues.

• Build and maintain strong relationships with local and regional media, journalists, bloggers, and influencers.

• Secure consistent media coverage across digital, print, and broadcast platforms in Dubai and Abu Dhabi.

• Manage press kits, media visits, and event press coverage.

• Monitor and report on media mentions, measuring PR impact and brand visibility.

Marketing & Campaigns

• Plan and execute integrated marketing campaigns across multiple channels (email, in-venue promotions, partnerships).

• Manage and update the FFI website

• Contribute to development of new websites

• Google, and other platforms listings, updates and maintenance

• Develop and manage seasonal and themed campaigns (e.g., Back-to-School, Ramadan, Festive, Summer Promotions) across all FFI venues.

• Work closely with designers and agencies for large-scale creative projects

• Organize and promote in-venue events, themed nights, and promotional activities.

• Lead the planning and execution of WhatsApp broadcast campaigns, including template creation and database management (ensuring accurate guest information and segmented groups).

• Coordinate with hostesses and front-of-house teams to engage directly with guests

• Support partnerships with third parties, corporates, and community organizations for cross-promotional activities

• Contribute to sevenrooms marketing opportunities

• Market researches (offering, prices…)

• Plan photoshoot monthly

• Update Library images

• In charge of marketing third parties collaborations and landlord communication day-to-day

• Act as a bridge between marketing, operations, and venue managers to ensure alignment and synergy across activities

• Collaborate with PR agencies, photographers, and media partners to maximize brand exposure.

LinkedIn Strategy & Execution

• Develop and manage FFI’s LinkedIn content calendar, showcasing brand stories, events, industry news, and employer branding.

• Partner with HR and leadership to promote career opportunities, employee highlights, and corporate updates.

• Lead LinkedIn campaigns targeting corporate clients for group bookings and collaborations.

• Manage LinkedIn content and campaigns in-house

• Monitor analytics to assess performance and optimize strategies.

Newsletters & Content

• Write and design monthly newsletters for all venues with engaging content and strong visual impact.

• Handle all newsletter copywriting and distribution internally

• Develop content calendars and creative assets with creative agency and designers

• Ensure consistent brand tone, storytelling, and messaging across all communications.

Qualifications & Skills

• 2–4 years of experience in Marketing, PR, or related roles (hospitality/F&B industry experience is a strong advantage).

• Excellent command of written and spoken English; strong communication and presentation skills.

• Confident in copywriting, editing, and storytelling across multiple platforms.

• Strong analytical and research skills, with the ability to translate data into actionable insights.

• Creative, detail-oriented, calm under pressure, and able to manage multiple projects simultaneously.

• Comfortable with flexible schedules, including late working hours and regular visits to FFI venues across Dubai and Abu Dhabi (a valid driving license is required).