Marketing and Public Relations Supervisor

Job Description:

Brand Management:

• Develop and implement branding strategies to strengthen the company's market presence.
• Oversee the creation and maintenance of brand guidelines, ensuring all marketing materials align with these standards.
• Monitor market trends and analyze competitors' branding strategies.
• Plan the social calendar for each social platform and execute it on a routine basis.
• Represent Braxtone Group professionally at public, industry and networking events to enhance brand visibility and relationships.
• Develop, implement and continuously refine comprehensive branding and marketing strategies to enhance Braxtone Group’s market positioning and visibility.

Design Oversight:

• Supervise the design team, providing direction and feedback on various projects.
• Collaborate with external agencies for specialized design needs.
• Ensure all design outputs are visually appealing and aligned with brand identity.
• Develop and create internal and external marketing materials and collaterals (business needs for new documents, event leaflets, non-standard proposals/presentations, etc.).

Public Relations Management:

• Manage all PR activities, including press releases, public announcements, and media relations. “Plan, organize, coordinate and attend corporate events, exhibitions, conferences, launches and PR Activities”
• Coordinate with Braxtone's different business divisions to ensure PR strategies complement marketing initiatives.
• Handle crisis communication and reputation management.

Government Relations:

• Act as the primary point of contact for all interactions with government entities.
• Ensure compliance with all relevant regulations and laws in marketing practices.
• Build and maintain positive relationships with government officials and agencies.