Marketing and SEO Lead Generation Specialist

We are a top-performing luxury real estate group serving Arizona and Washington State. We’re seeking a creative and analytical Marketing & SEO Specialist to own our digital visibility, lead generation strategy, and inbound marketing engine.

This is not a support role — it’s a growth role. You’ll collaborate closely with our Director of Operations (who handles logistics and execution) and be responsible for creating marketing systems that drive high-quality leads, elevate our digital presence, and fuel our pipeline.

Key Responsibilities: SEO & Website Strategy

• Audit and optimize website and IDX/CRM pages for on-page SEO and lead conversion
• Write and manage SEO-driven blog content (local guides, luxury market updates, buying/selling tips)
• Implement local SEO strategies to dominate Google rankings in Scottsdale, Bellevue, and other key markets
• Manage Google Business Profiles and coordinate review campaigns

Social Media Lead Funnels

• Build and manage social media ad funnels (Facebook/Instagram/YouTube) focused on seller and buyer lead capture
• Create video-first marketing campaigns that drive engagement, clicks, and trust
• Leverage testimonials and "just sold" stories for credibility-focused campaigns

Email & Lead Nurture Systems

• Design and deploy automated email campaigns for lead nurture, re-engagement, and long-term sphere farming
• Segment email lists and personalize campaigns based on behavioral triggers and past activity
• Collaborate with Ops to convert leads to appointments

Paid Media + Analytics

• Run targeted ad campaigns on Google Ads, Facebook, and YouTube with performance KPIs
• Monitor campaign performance and report lead gen ROI monthly
• Set up retargeting campaigns using listing pages, market reports, or blog content

Content Strategy & Oversight

• Plan and manage monthly content calendars aligned with buyer/seller intent
• Collaborate with video editors, designers, and copywriters to produce high-performing assets
• Repurpose long-form content (YouTube, blogs) into SEO-rich and lead-driving short-form content

Requirements:

• Experience in real estate marketing, SEO, or paid lead generation
• Deep understanding of local SEO, Google ranking factors, and content marketing
• Proven ability to build and manage social ad funnels and PPC campaigns
• Experience with tools like Google Ads, Meta Ads Manager, Mailchimp/Klaviyo, ChatGPT, Canva, Later/Hootsuite, CRM FollowUp Boss (drip campaigns, lead gen management)
• Strong writing skills for blogs, landing pages, and hooks
• Data-driven with ability to track and improve conversion rates

Nice to Have:

• Familiarity with video editing workflows (Final Cut Pro, CapCut, or Descript)
• Working knowledge of SERHANT or Coldwell Banker marketing tools

What You’ll Love:

• Total creative freedom inside a visionary, high-performance brand
• The chance to see your strategies convert into actual deals — fast
• Flexible work environment with clear expectations and high impact
• Access to one of the strongest real estate reputations in the country with national exposure

Compensation: Competitive salary based on experience
Schedule: Flexible hours with some team alignment weekly

Job Type: Part-time

Base Pay: $25.00 - $35.00 per hour

Benefits:

• Flexible schedule

Work Location: Remote