Job Summary
We are seeking a motivated and detail-oriented Marketing Assistant to join our dynamic marketing team. The ideal candidate will support various marketing initiatives, contribute to the development of marketing strategies, and assist in executing campaigns across multiple channels. This role is perfect for someone who is passionate about marketing and eager to learn and grow within the industry.
Duties
- Assist in the creation and implementation of digital marketing strategies, including SEO, content marketing, and email marketing campaigns.
- Support social media marketing efforts by managing posts, engaging with followers, and analyzing performance metrics.
- Conduct market research to identify trends, competitive analysis, and customer insights to inform marketing decisions.
- Collaborate with the team on multichannel marketing campaigns that include print advertising, e-commerce strategies, and performance marketing initiatives.
- Utilize Adobe Creative Suite to design promotional materials and graphics that align with brand guidelines.
- Manage website content updates using WordPress and ensure optimal functionality through basic HTML knowledge.
- Assist in budgeting for marketing projects and track expenses to ensure alignment with financial goals.
- Analyze campaign performance using Google Analytics and provide insights for continuous improvement.
- Support advertising sales efforts by preparing presentations and assisting in client communications.
- Contribute to B2B marketing initiatives by developing targeted content and outreach strategies.
Skills
- Proficient in SEO techniques and digital marketing best practices.
- Experience with social media platforms and advertising (including Facebook Advertising).
- Knowledge of multichannel marketing approaches and e-commerce platforms.
- Familiarity with Adobe Creative Suite for graphic design tasks.
- Strong understanding of content marketing principles and copywriting skills.
- Experience with marketing automation tools is a plus.
- Ability to analyze data using Google Analytics for informed decision-making.
- Excellent research skills with attention to detail in all tasks.
- Strong communication skills, both written and verbal, with a focus on collaboration within a team environment.
- Basic understanding of product management principles and sales processes is beneficial. Join us as we drive innovative marketing solutions that engage our audience and elevate our brand presence!
Job Type: Full-time
Pay: $20.00 - $25.00 per hour
Work Location: In person