Marketing Assistant

Overview
We are seeking a motivated and detail-oriented Marketing Assistant to join our dynamic marketing team. The ideal candidate will support various marketing initiatives and campaigns, contributing to our overall marketing strategy. This role requires a blend of creativity and analytical skills, as you will assist in executing multichannel marketing efforts, analyzing performance metrics, and creating engaging content across platforms.

Responsibilities

• Assist in the development and execution of marketing campaigns across various channels including social media, email, and print advertising.
• Conduct research to identify market trends, customer preferences, and competitive analysis to inform marketing strategies.
• Support SEO efforts by optimizing website content and ensuring best practices are followed for improved search engine visibility.
• Create compelling content for blogs, social media posts, email newsletters, and other marketing materials.
• Manage social media accounts by scheduling posts, engaging with followers, and analyzing performance metrics.
• Utilize tools such as Google Analytics to track campaign performance and generate reports on key metrics.
• Collaborate with the sales team to align marketing strategies with sales goals and support advertising sales initiatives.
• Assist in managing the company’s website using WordPress; basic HTML knowledge is a plus for making updates.
• Help coordinate product management tasks and budgeting for marketing projects.
• Stay updated on industry trends in digital marketing, e-commerce, B2B marketing, and performance marketing.

Skills

• Proficiency in digital marketing techniques including SEO, content marketing, email marketing, and social media marketing.
• Familiarity with Adobe Creative Suite for designing promotional materials is highly desirable.
• Experience with multichannel marketing strategies and tools for effective campaign execution.
• Strong analytical skills with the ability to interpret data from Google Analytics and other analytics platforms.
• Knowledge of Google AdWords for managing online advertising campaigns effectively.
• Excellent copywriting skills for creating persuasive content that resonates with target audiences.
• Ability to work collaboratively within a team environment while also being self-motivated to complete tasks independently.
• Strong organizational skills with attention to detail in managing multiple projects simultaneously. If you are passionate about marketing and eager to learn in a fast-paced environment, we encourage you to apply for this exciting opportunity as a Marketing Assistant!

Job Type: Part-time

Pay: $15.00 - $22.00 per hour

Expected hours: 8 – 20 per week

Work Location: Hybrid remote in Houston, TX 77027