Marketing Assistant

Job Overview
We are seeking a motivated and detail-oriented Marketing Assistant to join our dynamic marketing team. The ideal candidate will support various marketing initiatives and campaigns, contributing to our overall marketing strategy. This role requires a blend of creativity and analytical skills, as well as a passion for digital marketing and brand development.

Duties

• Assist in the development and execution of multichannel marketing campaigns, including email marketing, social media marketing, and print advertising.
• Conduct research to identify market trends and consumer preferences to inform marketing strategies.
• Collaborate with the team to create engaging content for various platforms including blogs, websites (WordPress), and social media channels.
• Utilize Google Analytics to track campaign performance and provide insights for optimization.
• Support SEO efforts by optimizing website content and monitoring keyword performance.
• Manage advertising sales initiatives, including Facebook Advertising and Google AdWords campaigns.
• Contribute to the planning and execution of e-commerce strategies to enhance online sales.
• Assist in budgeting for marketing projects and monitor expenses to ensure adherence to financial guidelines.
• Utilize Adobe Creative Suite to create visually appealing graphics for digital and print materials.
• Engage in performance marketing activities to drive traffic and conversions across all channels.
• Collaborate with product management teams to align marketing efforts with product launches.

Qualifications

• Proficiency in digital marketing concepts, including content marketing, B2B marketing, and analytics.
• Familiarity with marketing automation tools and techniques.
• Strong copywriting skills with an ability to craft compelling messaging for diverse audiences.
• Basic knowledge of HTML is preferred for website updates and maintenance.
• Experience with social media platforms and strategies is essential.
• Ability to analyze data using tools like Google Analytics to inform decision-making processes.
• Excellent organizational skills with a keen attention to detail.
• Strong research skills with the ability to gather insights from various sources effectively.
• A proactive attitude towards learning new skills related to marketing technologies and trends. This position offers an exciting opportunity for individuals looking to grow their career in the fast-paced field of marketing while contributing meaningfully to our team’s success.

Job Type: Part-time

Pay: $17.00 - $20.00 per hour

Expected hours: 30 per week

Benefits:

• Flexible schedule

Experience:

• SEO: 1 year (Preferred)
• Web design: 1 year (Preferred)

Ability to Commute:

• Columbus, OH 43204 (Preferred)

Ability to Relocate:

• Columbus, OH 43204: Relocate before starting work (Preferred)

Work Location: In person