Marketing Assistant

Overview
We are seeking a proactive and detail-oriented Marketing Assistant to support our marketing team in executing and optimizing various campaigns across multiple channels. This role offers an exciting opportunity to gain hands-on experience in digital marketing, content creation, and analytics within a dynamic environment. The ideal candidate will have a passion for marketing trends, strong organizational skills, and familiarity with key digital tools and platforms.

Duties

• Assist in developing and implementing SEO strategies to improve website visibility and organic search rankings.
• Manage social media marketing campaigns across platforms such as Facebook, Instagram, LinkedIn, and Twitter to increase brand awareness and engagement.
• Support multichannel marketing initiatives, including email campaigns, print advertising, and Google AdWords campaigns.
• Create compelling content for blogs, social media posts, email newsletters, and other digital assets using copywriting best practices.
• Utilize Adobe Creative Suite tools to design visuals for marketing materials and social media content.
• Monitor and analyze campaign performance using Google Analytics, Marketing automation, and other analytics tools to optimize ongoing efforts.
• Assist with product management tasks related to marketing campaigns and promotional activities.
• Conduct market research to identify industry trends, competitor activities, and new opportunities for growth.
• Support advertising sales efforts by preparing presentations and proposals for potential clients or partners.
• Collaborate with the sales team on B2B marketing initiatives to generate leads and foster client relationships.
• Help coordinate performance marketing strategies aimed at increasing conversions and ROI.
• Contribute to the management of e-commerce platforms such as WordPress-based websites or online stores, including basic HTML editing when necessary.

Experience

• Prior experience or internship in digital marketing or related fields is preferred but not mandatory; a strong willingness to learn is essential.
• Familiarity with SEO, social media marketing, content marketing, and email marketing tools is highly desirable.
• Knowledge of Google Analytics, Google AdWords, and other advertising platforms such as Facebook Advertising is a plus.
• Experience with graphic design software like Adobe Photoshop or Illustrator will be advantageous.
• Basic understanding of website management using WordPress or similar CMS platforms is beneficial.
• Strong research skills combined with excellent written communication abilities are required for creating engaging content. This role provides valuable exposure to comprehensive marketing strategies across digital channels while supporting the growth of our brand presence in competitive markets.

Job Type: Part-time

Pay: $18.00 - $20.00 per hour

Expected hours: 20 – 30 per week

Benefits:

• Employee discount
• Flexible schedule

Work Location: In person