Marketing Assistant and content Creator

Job Overview
We are seeking a dynamic and creative Marketing Assistant and Content Creator to join our vibrant marketing team. This paid role offers an exciting opportunity to develop and execute innovative content strategies across multiple digital platforms, Like Facebook, Instagram and TikTok. You will play a pivotal role in enhancing brand visibility, engaging target audiences, and driving marketing campaigns through compelling content creation. The ideal candidate is energetic, detail-oriented, and passionate about digital marketing trends, eager to contribute fresh ideas and bring visual stories to life.

Responsibilities

• Develop and implement comprehensive content strategies aligned with overall marketing goals to boost brand awareness and engagement.
• Create high-quality, engaging content for websites, social media channels, email campaigns, blogs, white papers, and other digital platforms.
• Manage content calendars and coordinate with cross-functional teams to ensure timely delivery of content assets.
• Utilize SEO best practices, including keyword research and on-page optimization, to improve organic search rankings.
• Design visually appealing graphics and multimedia content using Adobe Creative Suite tools such as Photoshop and videography/editing software.
• Maintain and update content management systems like WordPress, ensuring all content is accurate, optimized, and aligned with branding standards.
• Conduct performance analysis using tools like Google Analytics to measure campaign effectiveness and inform future strategies.
• Support social media management efforts by scheduling posts, engaging with followers, and executing social media marketing campaigns.
• Assist in email marketing initiatives through copywriting, segmentation, automation tools, and performance tracking.
• Collaborate on e-commerce projects by creating product descriptions, promotional banners, and visual assets that enhance online sales.

Qualifications

• Proven experience in content creation, copywriting, digital marketing or related fields.
• Strong proficiency in SEO techniques including keyword research and on-page optimization.
• Skilled in Adobe Photoshop, Adobe Creative Suite (Illustrator, Premiere Pro), and video editing tools.
• Familiarity with WordPress or other content management systems for website updates and blog posting.
• Basic knowledge of HTML and CSS for customizing web content is preferred.
• Ability to develop effective content strategies tailored for diverse audiences across multiple platforms.
• Experience with social media management tools such as Hootsuite or Buffer is a plus.
• Knowledge of Google Analytics for tracking campaign performance and deriving insights.
• Excellent editing skills with attention to detail in grammar, style, and tone.
• Understanding of digital marketing channels including email marketing automation, B2B marketing tactics, and content marketing best practices.
• Creative mindset with photography skills for capturing compelling visuals that support storytelling efforts. Join us if you’re ready to energize our brand presence through innovative content creation while honing your skills in a fast-paced digital environment!

Pay: $15.00 - $25.00 per hour

Expected hours: 40.0 per week

Work Location: In person