Marketing Associate

Job description:

Key Responsibilities:

• Assist in planning, executing, and optimizing paid user acquisition campaigns across platforms such as Google Ads, Meta, TikTok, and other ad networks.
• Work with the team to track campaign KPIs, generate reports, and identify insights for performance improvement.
• Support App Store Optimization (ASO) efforts by conducting keyword research, competitor benchmarking, and metadata optimization.
• Collaborate with the design and creative teams to develop ad creatives and promotional assets that drive engagement and conversions.
• Conduct market and audience research to identify new opportunities and user segments.
• Help manage daily ad budgets, monitor campaign performance, and ensure alignment with marketing objectives.
• Stay updated on the latest digital marketing trends, tools, and best practices in mobile marketing and user acquisition.

Requirements:

• Education: Bachelor’s or Master’s degree in Business, Commerce, Marketing, or a related discipline.
• Experience: Fresh graduates to candidates with up to 6 months of experience (internships in marketing or digital media preferred).
• Basic understanding of digital marketing concepts such as CPC, CPM, CTR, ROI, CPA, and audience targeting.
• Foundational knowledge of ASO (App Store Optimization) and mobile marketing strategies.
• Strong analytical mindset with attention to detail and problem-solving skills.
• Proficiency in MS Excel, Google Sheets, or marketing analytics tools.
• Excellent communication and teamwork skills.
• A proactive attitude and eagerness to learn in a fast-paced, data-driven environment.

Job Types: Full-time, Fresher

Pay: Up to Rs60,000.00 per month

Application Question(s):

• What is your Current Salary?
• What is your Expected Salary?
• Have you completed your degree or when are you expecting to graduate?
• What was your degree and specialization?
• How much experience do you have in marketing, ASO, or digital marketing, including internships?

Work Location: In person