Marketing Associate

Company: La Herradura Western Wear
Location: Selma, North Carolina (with collaboration across locations and online operations)
Position Type: Full-Time

About La Herradura

La Herradura Western Wear is a growing Western fashion brand specializing in high quality boots, apparel, hats, and accessories. The company currently operates retail locations in Selma and Columbia, along with a rapidly growing online store powered by Shopify.

Our brand is expanding quickly. A new retail location is planned to open in Richmond in mid-2026, along with several additional projects currently in development. As we grow, we are investing heavily in marketing to elevate our brand and increase awareness across both local communities and online audiences.

We are looking for a Marketing Associate who understands both the creative and analytical sides of marketing and can help us expand our reach while strengthening the quality and consistency of our brand.

Position Overview

The Marketing Associate will play a key role in developing and executing marketing campaigns that promote La Herradura’s retail stores, products, and online presence. You will be working with our Marketing teams in Selma, North Carolina, and Columbia, South Carolina.

This role requires someone who loves marketing but approaches it with discipline and measurement. Campaigns should not only be creative, but also structured so their performance can be tracked, analyzed, and improved over time.

You will work closely with leadership and the marketing team to design campaigns that combine social media content, influencer partnerships, community engagement, and product storytelling.

Key Responsibilities

Campaign Planning & Execution

• Develop complete marketing campaigns from concept to execution
• Define campaign objectives, timelines, messaging, and measurable performance metrics
• Track campaign performance and prepare reports analyzing results and opportunities for improvement

Social Media Marketing

• Manage and grow La Herradura’s presence across:
• Instagram
• TikTok
• Facebook
• Identify and capitalize on emerging trends and formats across platforms
• Develop engaging video and visual content showcasing our stores, products, and culture

Influencer & Community Marketing

• Identify and collaborate with relevant influencers and creators
• Build relationships with local creators and community personalities
• Plan local marketing initiatives to promote our stores and connect with the surrounding community

Content Development

• Help elevate the brand’s online presence through high-quality videos and photography
• Showcase La Herradura’s products, Western culture, and in-store experience
• Work with the team to produce visually compelling marketing assets

Market Expansion Initiatives

• Assist with marketing efforts supporting the launch of our upcoming Richmond, Virginia store
• Help generate awareness in new markets prior to store openings

E-Commerce Collaboration

• Work with the team managing our Shopify store to ensure marketing campaigns support online sales
• Promote products available both in-store and online

Qualifications

Required

• Minimum 3 years of real-world marketing experience
• Strong knowledge of social media marketing, particularly Instagram and TikTok
• Experience working with influencers or creator partnerships
• Ability to plan and execute structured marketing campaigns with measurable results
• Strong creative thinking combined with analytical thinking
• Ability to work collaboratively in a fast-paced, growing company

Preferred

• Experience in retail, fashion, or lifestyle brand marketing
• Experience producing or coordinating video and photo content
• Familiarity with Shopify or e-commerce marketing
• Understanding of local marketing and community engagement strategies

What We’re Looking For

We want someone who sees marketing as both art and science.

The ideal candidate is:

• Creative and full of ideas
• Passionate about social media and digital culture
• Comfortable working with data and campaign metrics
• Motivated to help grow a brand and make sure people know we are here

Why Join La Herradura

• Work with a rapidly expanding Western fashion brand
• Play a direct role in growing our digital presence and market reach
• Help shape marketing campaigns that impact both retail stores and online sales
• Be part of a team that is building something meaningful within Western culture

How to Apply

Interested candidates should submit their resume along with examples of marketing campaigns, social media accounts, or projects they have worked on.

Applications can be sent to: info@nordisconsulting.com

Pay: $37,440.00 - $62,400.00 per year

Work Location: In person