Marketing Associate

Robert Half is partnering with our client, a Fortune 500 organization within the financial services industry, in this search for a Marketing Associate. This role sits within a high-impact team supporting consumer credit card products and retail branch marketing initiatives, with a focus on acquisition, engagement, and product launches.

Location: Wilmington, DE (2 days onsite, 3 days remote)

Duration: 12-month contract with potential to extend or convert to FTE

Pay Rate: $30–33/hour

Hours: 40 hours/week

Position Overview:

The Marketing Associate will support branch readiness efforts for multiple product launches and updates across a portfolio of consumer credit card offerings. This role is critical to ensuring seamless execution of acquisition and engagement initiatives across a large retail branch network. This individual will partner closely with product, marketing, and cross-functional teams to coordinate updates, manage go-to-market workflows, and ensure that tools, training, and collateral are accurate, aligned, and delivered on time. The ideal candidate is highly collaborative, detail-oriented, and thrives in a fast-paced environment.

Key Responsibilities:

• Support branch readiness for new product launches, refreshes, and marketing initiatives across consumer credit card offerings
• Manage and track updates across go-to-market workstreams, ensuring accuracy and completeness of all materials and timelines
• Coordinate updates to banker tools, training resources, and marketing collateral, including multilingual assets
• Review and approve test links and materials to ensure quality control and consistency
• Partner with cross-functional teams including Product, Acquisitions, Sales & Strategy, Servicing, and Go-to-Market teams to align on priorities and execution
• Identify opportunities to enhance customer and field engagement through improved processes and marketing support
• Maintain and update trackers and documentation to support readiness forums and stakeholder alignment
• Contribute to process improvements that enhance operational efficiency and support broader marketing initiatives

Qualifications:

• Bachelor’s degree in Business Administration, Marketing, or related field, or equivalent experience
• Strong collaboration skills with the ability to work effectively across teams, functions, and leadership levels
• Highly organized with strong attention to detail and the ability to manage multiple initiatives simultaneously
• Comfortable working in a fast-paced, dynamic environment with shifting priorities
• Proactive, self-starter mindset with a focus on delivering results
• Strong communication skills, both written and verbal
• Analytical thinker with the ability to understand business goals and translate them into actionable marketing support
• Customer-focused mindset with a passion for improving both customer and employee experiences
• Experience supporting marketing campaigns, product launches, or go-to-market initiatives is a plus
• Familiarity with financial services, consumer banking, or credit card products is a plus

The salary range for this position is $30-33/hour. Benefits available to contract/temporary professionals, include medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information. Our specialized recruiting professionals apply their expertise and utilize our proprietary AI to find you great job matches faster.