Marketing Associate

Who we are?

Americana Restaurants is a leading restaurant operator and food & beverage platform in the MENA region. With a legacy that dates back to 1964, we’ve grown to represent and manage some of the world’s most beloved restaurant brands—including KFC, Pizza Hut, Hardee’s, Krispy Kreme, and many more—across over 12 countries. Our commitment to operational excellence, innovation, and customer satisfaction continues to drive our growth and success in the region.

As we expand, we're looking for passionate professionals who thrive in fast-paced, dynamic environments. If you're driven by purpose and motivated to make an impact, we'd love to have you on our team

Key Responsibilities

• Assist in developing and executing annual marketing plans aligned with business objectives.
• Support the creation and implementation of marketing strategies and tactics to increase brand awareness and drive qualified customer traffic.
• Coordinate and monitor marketing campaigns to ensure successful execution and alignment with brand standards.
• Conduct market research and analyze industry trends, customer behavior, competitor activities, and market opportunities.
• Contribute to customer retention, upselling, and cross-selling initiatives to expand the customer base and increase revenue.
• Monitor the end-to-end customer journey and recommend improvements to enhance engagement and conversion rates.
• Ensure the availability, accuracy, and timely distribution of all marketing materials required for campaigns and promotional activities.
• Track marketing material consumption and identify additional requirements as needed.
• Assist in managing marketing budgets and ensure activities are delivered within approved financial plans.
• Evaluate the effectiveness of marketing programs and provide insights and recommendations for continuous improvement.
• Conduct regular visits to stores and operational locations to ensure proper implementation of marketing initiatives and brand guidelines.
• Prepare reports and presentations on campaign performance, market insights, and marketing activities.

Qualifications & Requirements

• Bachelor's degree in marketing, Business Administration, Finance, or a related field.
• 1–2 years of experience in a marketing role.
• Strong understanding of marketing principles, branding, and digital marketing channels.
• Excellent analytical skills with the ability to interpret data, metrics, and market trends.
• Proficiency in Microsoft Office applications, particularly Excel and PowerPoint.
• Strong verbal and written communication skills.
• Excellent organizational and time-management skills with the ability to manage multiple priorities.
• Detail-oriented with strong problem-solving capabilities.
• Ability to work collaboratively in a fast-paced environment and meet deadlines.