Marketing Associate- Social Media and Content Creation

About Fluid Motion:

Fluid Motion LLC, the manufacturer of Ranger Tugs, Cutwater Boats, and Solara Boats, is a leader in the marine industry. We are dedicated to crafting high-quality, innovative vessels that provide exceptional experiences on the water. Our team is passionate about excellence, creativity, and customer satisfaction, delivering top-notch products to boating enthusiasts in North America.

Job Summary:

We are seeking a high-energy, self-motivated Marketing Specialist to join our team. The ideal candidate is punctual, reliable, and has a passion for marketing, social media, and content creation. You will play a crucial role in developing and implementing marketing strategies, enhancing our online presence, and engaging with our audience across various platforms.

Hours:

• Monday to Friday, 7:00 AM – 3:30 PM

Key Responsibilities:

Content Creation:

• Create compelling and original content for various platforms, including social media, websites, blogs, newsletters, and marketing collateral.
• Develop multimedia content such as videos, graphics, and images to enhance engagement.
• Collaborate on video production projects, including scripting, filming, and editing.
• Assist with photography for new product models, updates, company events, and trade shows.

Social Media Management:

• Develop and maintain a social media posting schedule to ensure consistent online presence.
• Create and curate engaging content tailored to each platform.
• Monitor social media channels, interact with followers, respond to comments and messages, and foster community engagement.
• Analyze social media metrics to assess performance and adjust strategies accordingly.

Digital Marketing:

• Assist with email marketing campaigns.
• Optimize website and content for SEO to improve organic search rankings.
• Utilize web analytics tools to monitor website traffic and user behavior.

Analytics and Reporting:

• Track and report on the effectiveness of marketing campaigns and initiatives.
• Provide insights and recommendations based on data analysis to improve future marketing efforts.

Brand Management:

• Ensure all marketing materials and communications adhere to company brand guidelines.
• Develop marketing materials and content to support dealer partnerships and sales initiatives.
• Maintain up-to-date knowledge of industry trends to keep the brand relevant and competitive.

Qualifications:

Education and Experience:

• Bachelor's degree in Marketing, Communications, or a related field is a plus.
• Minimum of 2 years of marketing experience preferred.

Technical Skills:

• Experience with photo and video editing.
• Strong knowledge of Adobe Creative Cloud suite, especially Adobe Premiere, Photoshop, Lightroom Classic, InDesign, and Illustrator.
• Familiarity with social media platforms.
• Experience with email marketing platforms.
• Proficiency in web analytics tools.

Personal Attributes:

• The ability to learn a wide variety of skills in a fast-moving environment.
• Punctual and reliable with excellent time-management skills.
• High energy and enthusiasm for marketing and content creation.
• Creative thinker with a keen eye for detail and aesthetics.
• Self-motivated and able to work independently as well as collaboratively.
• Strong communication skills, both written and verbal.
• Ability to manage multiple projects simultaneously and meet deadlines.

Physical Demands:

• Ability to sit at a desk and work on a computer for extended periods.
• Occasionally lift and carry equipment up to 50 pounds.
• Ability to travel locally for events or on-site content creation as needed.

What We Offer:

• An opportunity to be part of a creative and passionate team.
• A collaborative work environment that encourages professional growth.
• Comprehensive benefits package.

How to Apply:

Interested candidates are invited to submit the following:

• A current resume.
• A cover letter explaining your suitability for the role.
• A portfolio showcasing your work in marketing, social media content, and any relevant projects.

Benefits: Medical/Dental/Vision/Basic Life AD&D/ Voluntary Life Insurance/Paid Time Off/Holiday Pay/ 401K Retirement Plan with Employer Contribution

Job Type: Full-time

Pay: $24.00 - $33.00 per hour

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Work Location: In person