Marketing Automation & SEO Specialist

Role Summary:
This role will be responsible for executing marketing automation campaigns and implementing SEO initiatives to drive growth and engagement. This includes managing end-to-end campaign setup, execution, performance reporting, and collaborating with creative teams to ensure timely delivery of marketing assets and collateral.

Key Responsibilities

• Set up and run campaigns using MoEngage / Clevertap, Gupshup, email builders, and AppsFlyer.
• Execute push notifications, email, in-app, WhatsApp and SMS campaigns targeting engagement and retention.
• Collaborate with data teams for audience segmentation and targeting.
• Coordinate with creative teams to prepare and deliver marketing assets.
• Monitor SEO via Google Search Console; fix errors, update keywords, and manage backlinks.
• Publish and optimize blog content in English and Arabic for SEO.
• Upload and manage product images and descriptions on owned channels such as website and app; coordinate approvals.
• Prepare daily and monthly reports on campaign performance and conversions.

Skills & Experience

• Proficient with MoEngage, Clevertap, Gupshup, Email tools, and AppsFlyer deep linking.
• Working knowledge of SEO practices.
• Experienced in campaign reporting and analytics.
• Strong communication and coordination skills.
• Detail-oriented with the ability to manage multiple tasks efficiently.

Job Types: Full-time, Permanent

Pay: ₹1,000,000.00 - ₹1,300,000.00 per year

Benefits:

• Work from home

Work Location: Remote

Expected Start Date: 20/11/2025