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Marketing Automation Specialist
Uttar Tola, India
Job Title - Marketing Automation Specialist
Total Exp - 3- 8 yrs
Location - Noida Sec 142
1. Marketing Automation Strategy
- Implement and optimize automation tools for email, WhatsApp, SMS, and CRM marketing.
- Develop strategic automation roadmaps aligned with campaign goals and customer lifecycle stages.
2. Lead Generation & Nurturing
- Design and deploy automated funnels to capture, segment, and nurture leads.
- Implement drip campaigns to move leads through the funnel toward conversion.
3. Campaign Management
- Plan, execute, and monitor automated marketing campaigns across email and WhatsApp.
- Ensure timely execution of promotional and lifecycle campaigns.
4. Customer Journey Optimization
- Map and automate customer journeys to enhance personalization and engagement.
- Use behavioral triggers and segmentation to tailor content.
5. Data & Performance Analytics
- Track and analyze performance metrics (e.g., open rates, CTR, conversions, bounce rates).
- Create monthly performance reports and derive actionable insights.
6. Integration & CRM Management
- Ensure smooth integration between marketing automation tools and CRM platforms (e.g., Zoho, HubSpot).
- Maintain accurate contact records and segmentations within CRM.
7. A/B Testing & Optimization
- Run A/B tests on subject lines, content, CTAs, and send times.
- Implement optimizations based on test results to improve ROI.
8. Cross-Team Collaboration
- Coordinate with content, design, tech, and sales teams to align messaging and ensure campaign success.
- Participate in regular strategy and performance review meetings.
9. Compliance & Deliverability
- Ensure all communications comply with GDPR, WhatsApp policies, and other data protection norms.
- Monitor email and WhatsApp deliverability metrics and take corrective actions as needed.
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