Marketing Automation Specialist

We are looking for a Marketing Automation Specialist!

Location: Motorcity - Dubai

About Betterhomes:

Betterhomes, a division of Cencorp, is Dubai’s most respected and trusted real estate

brokerage. With a strong reputation for market expertise, client service and results, we are

scaling our marketing capabilities to deliver high-impact, tech-enabled customer experiences.

Role Overview:

We are looking for a Marketing Automation Specialist to drive and optimize our WhatsApp

communication workflows and implement AI-powered campaigns that reactivate leads, nurture

opportunities, leverage cross-sell opportunities across the wider group, and increase revenue

from our extensive contact database. This is a high-impact, data-driven role at the intersection of real estate sales, customer engagement, and marketing technology.

Key Responsibilities:

1. WhatsApp Workflow Design & Execution

• Build and optimize end-to-end automated WhatsApp journeys for all customer and

prospect profiles, ranging from new enquiries, follow-ups to re-engagement.

• Integrate WhatsApp with CRM and other tools to ensure seamless tracking, handoff,

and reporting.

• A/B test messaging strategies to increase open rates, response rates, and conversions.

2. AI-Driven Campaign Management

• Leverage AI and marketing platforms like Brevo or ActiveCampaign) to generate

dynamic campaigns tailored to client and prospect interests and behavior.

• Personalize messaging based on historical data, triggers within the CRM platform,

property preferences, and engagement patterns.

3. Database Activation & Opportunity Reheating

• Design and deploy segmented campaigns that reheat dormant leads, re-engage past

clients and unlock upsell/cross-sell opportunities both for Betterhomes and the wider Cencorp Group.

• Create logic-based scoring models to prioritize high-intent contacts.

4. Reporting & Optimization

• Track and report performance metrics: open rate, click-through rate, response rate, lead

velocity, and ROI.

• Continuously review and optimize workflows and content based on campaign data and

sales feedback.

Requirements:

Experience & Skills

• 3+ years in marketing automation, preferably within real estate, fintech, travel or high-velocity sales environments.
• Proven experience with WhatsApp Business API or platforms like Twilio, Gupshup, or WATI.
• Familiarity with AI-based marketing tools and CRM systems
• Strong understanding of customer journey mapping, lead nurturing, and conversion funnels.
• In conjunction with the wider marketing team, the ability to write clear, concise, persuasive copy for mobile and messaging platforms.

Desirable:

• Experience in the UAE/Dubai real estate market.
• Familiarity with local and international audience behaviors.

Key Attributes:

• Data- and results-driven mindset
• Tech-savvy with an experimental attitude
• Strong collaboration with sales and technology teams
• Obsessive about customer experience
• Able to balance creativity thinking with logic and analytics

What We Offer:

• Opportunity to be a key player in a tech-forward real estate team
• Access to cutting-edge tools and platforms
• Dynamic and fast-paced work culture in one of the world’s most exciting property markets

Apply Today!