Marketing Automation Specialist III

ACCOUNTABILITIES & ESSENTIAL FUNCTIONS

• Set up, test, and execute automated and dynamic e-mail campaigns for lead generation and nurturing, trigger-based campaigns, as well as ad-hoc emails. This includes building forms and dynamic content.
• Define audience and build targeted segmentation for e-mail campaigns based on sales and engagement.
• Responsible for setting up the approval reviews for e-mail campaigns for suppliers, newsletters, events, brands, and other internal departments, ensuring deadlines are met. Take necessary actions if the deadlines will not be met and find alternative methods to accomplishing goals in the same timeframe.
• Implement testing methodologies (A/B testing) within all elements of email marketing to improve engagement and program performance.
• Collaborate cross-functionally with key internal stakeholders, departments and external contacts.
• Ensure accuracy, quality, brand consistency and overall customer experience in email communications.
• Work closely with in-house copywriters and designers to provide guidance on email best practices.

SKILLS & CERTIFICATIONS

• Experience building campaigns using Eloqua or similar marketing automation tools desired.
• Process-oriented thinker, motivated team player, resourceful with strong problem-solving and technical aptitude.
• Experience working against tight deadlines in a fast-paced, high-growth environment keeping a keen eye on detail and accuracy.
• Strong verbal and written communication skills.
• Proficient in Excel and PowerPoint
• Knowledge of Mac or Microsoft Windows environment.

Marketing Automation Specialist III

• Profound experience in segmentation and building campaigns using Eloqua or similar marketing automation tools.
• Sets capacity for optimal use of the customer/subscriber database.
• Identifies new media buying and lead generation opportunities. Makes decisions regarding spending levels with the supervision of the Marketing Automation Manager.
• Monitor email deliverability and maintain seed lists globally for inbox placement analysis.
• Strong communication skills and ability to present results/analytics and provide recommendations to various stakeholders as required.
• Provide mentorship to Marketing Automation Specialist I & II

Requirements

• Requires a Bachelor's Degree in Marketing field –or – an equivalent combination of education and marketing experience will be considered in lieu of degree.
• 4+ years of marketing automation in e-mail usability, deliverability and best practices, including proofing, linking, accuracy, tracking and functionality experience required. For internal candidates, experience can be a combination of internal and external experience.