Marketing Automation Specialist (Insider Platform)

Job Title: Marketing Automation Specialist (Insider Platform)

Job Description

We are looking for a highly motivated and detail-oriented Insider Marketing Automation Specialist to join our marketing team. The role will focus on managing and optimizing our marketing automation activities using the Insider platform, ensuring seamless campaign execution, advanced segmentation, personalization, and performance tracking.

The ideal candidate will be responsible for driving customer engagement, retention, and conversions through effective automation journeys and data-driven strategies.

Key Responsibilities

• Manage and execute marketing automation campaigns on Insider, including setup, testing, deployment, and reporting.
• Build and optimize customer journeys, push notifications, emails, SMS, WhatsApp, and in-app messages to enhance engagement and conversion.
• Collaborate with marketing, product, and analytics teams to design segmentation and targeting strategies.
• Ensure campaigns are aligned with brand tone, business objectives, and customer experience best practices.
• Analyze campaign results and provide insights to improve future automation and personalization strategies.
• Manage data flows and integrations between Insider and other platforms (CRM, CDP, ecommerce, etc.).
• Stay up-to-date with new Insider features and industry best practices, applying them to ongoing campaigns.
• Troubleshoot issues, maintain campaign quality, and support technical requirements in collaboration with Insider’s support team.
  
  

Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• Hands-on experience with Insider (at least 2 years).
• Strong understanding of customer lifecycle marketing, segmentation, and personalization.
• Analytical mindset with experience in campaign performance measurement and reporting.
• Excellent communication and project management skills.
• Ability to work cross-functionally with marketing, tech, and product teams.
  
  

Skills: campaigns,automation,marketing automation