Marketing Brand Manager

About Us
We’re a fast-growing e-commerce marketplace offering a curated selection of hemp and alternative wellness products. Our mission is to make wellness more accessible with great prices, a wide selection, and a customer-first experience.

About the Role
We’re looking for a Brand Manager to own and operate one or two consumer brands within the alt super store ecosystem.

This is a high-ownership role that combines brand marketing, project management, and P&L responsibility. You will act as the internal mini-GM for your brand(s), accountable for brand strategy, execution, launch timelines, and commercial performance.

You’ll work cross-functionally to bring products to market on time, on brand, and profitably — while becoming the internal expert on your brand’s customer, category, and competitive landscape.

This role is ideal for someone who wants real ownership, thrives in fast-moving environments, and enjoys building brands from the ground up.

Core Responsibilities:

Brand Ownership & Strategy

• Own the end-to-end performance of 1–2 assigned brands
• Develop deep expertise in: target customer & use cases; product category & competitors; brand positioning, voice, and differentiation
• Maintain and evolve brand foundations, including: messaging frameworks; voice & tone guidelines; visual identity usage
• Serve as the single source of truth for your brand internally

P&L & Business Ownership

• Own the P&L performance of assigned brand(s), including revenue, gross margin, and contribution to overall business goals
• Partner with leadership, operations, and finance to forecast revenue and demand, plan product launches and promotions, evaluate pricing and discounting strategies
• Make informed tradeoff decisions across: marketing spend, product mix, launch timing and sequencing
• Monitor brand-level performance metrics and surface insights, risks, and opportunities

Brand Marketing Execution

• Lead brand marketing initiatives across: website and PDP messaging, email and lifecycle campaigns, launch and promotional campaigns, key seasonal moments
• Collaborate with Creative, Growth, and E-commerce teams to: brief campaigns and assets, review copy and creative for brand consistency, ensure messaging ladders back to brand strategy, ensure brand consistency across all customer touchpoints

Project Management & Launch Execution

• Own launch planning and execution for: new products and formulas, brand initiatives and campaigns, packaging or messaging updates
• Build and manage: project timelines, launch checklists, go-live schedules
• Coordinate cross-functional teams including: Creative & Design, Web / Tech, Operations & Supply Chain, Compliance & QA, Marketing & Growth
• Proactively identify risks, dependencies, and bottlenecks — and drive projects to completion

Cross-Functional Leadership

• Translate brand goals into clear briefs and priorities for internal teams and external partners
• Hold teams accountable to timelines while maintaining strong working relationships

Documentation & Process

• Maintain clear, organized documentation for each brand, including: brand playbooks, launch plans, messaging frameworks
• Help refine and improve brand factory processes to support faster, more repeatable launches

What Success Looks Like

• Products and campaigns launch on time and on brand
• Brands hit revenue and margin targets
• Teams have clarity and momentum — fewer last-minute scrambles
• Brand messaging feels cohesive across channels
• You’re trusted as the owner and decision-maker for your brand(s)

Qualifications

Required

• 3–6+ years experience in brand marketing, brand management, or product marketing
• Experience managing or influencing revenue, budgets, forecasts, or P&L performance
• Strong project management and organizational skills
• Proven ability to work cross-functionally with creative, marketing, and operations teams
• Comfortable owning timelines and making tradeoff decisions

Nice to Have

• Experience in CPG, wellness, supplements, cannabis/hemp, or emerging consumer categories
• Experience launching new products or brands
• Familiarity with DTC e-commerce (Shopify) and marketplaces (Amazon, TikTok Shop)
• Startup or fast-growth environment experience

Pay: $75,000.00 - $85,000.00 per year

Benefits:

• Employee discount
• Paid time off

Experience:

• Marketing: 3 years (Required)
• Project management: 2 years (Required)

Ability to Commute:

• Commerce, CA 90040 (Required)

Work Location: In person