Marketing Campaign Manager

To Apply:
Please submit a resume along with 2–3 relevant writing samples (e.g., email campaigns, marketing copy, or social media content) at dkothari@plrb.org

Candidates are also encouraged to include a portfolio or examples of past campaigns demonstrating their role in strategy, execution, and results.

Overall Performance:

The Marketing Campaign Manager is a marketing strategist who rolls up their sleeves, crafting compelling copy, executing campaigns across email, social, and digital channels, collaborating seamlessly with designers and internal teams, and bringing events to life. This role requires analytical thinking, decisive action, and the ability to turn strategy into measurable results that drive Member engagement, value, and growth.

Key Responsibilities:

● Content Ownership: Develop, write, and edit all marketing content, including emails, campaigns, newsletters, social media posts, blogs, and collateral, ensuring consistent brand voice and messaging that resonates with Members and key audiences.

● Collaborate Across Teams: Work closely with the Creative Marketing Specialist to design visually impactful campaigns and materials, and partner with the Meetings & Education Team to amplify brand recognition across events and educational initiatives.

● Live Event Marketing: Plan, execute, and oversee marketing for special events at conferences, ensuring engaging, memorable experiences.

● Digital Strategy & Execution: Develop and implement multi-channel marketing strategies across SEO, SEM, email, social, and paid channels, continuously analyzing performance to optimize campaigns.

● Audience & Campaign Targeting: Leverage audience segmentation and Member insights to develop targeted campaigns that increase engagement, retention, and conversion.

● Analytics & Optimization: Utilize web and campaign analytics to understand Member behavior, measure engagement, and apply data-driven insights to improve marketing effectiveness.

● Market Awareness: Conduct market research, benchmark performance, and identify new opportunities for Member growth.

● Innovation & Trends: Stay current with emerging digital marketing trends, tools, and best practices, testing new channels and tactics to drive engagement and growth.

REQUIREMENTS

Education and Experience

● Bachelor’s Degree in Marketing, Communications, Digital Media, or a related field.

● 5+ years of digital marketing experience, including strategy ownership, campaign execution, and demonstrated results.

Skills, Knowledge and Abilities

● Exceptional copywriting and storytelling skills

● Expertise in SEO, SEM, and multi-channel digital marketing

● Hands-on experience with marketing automation, CRM platforms, and CMS (e.g., HubSpot, Marketo, WordPress)

● Strong analytical, strategic thinking, and project management skills

● Collaborative, self-driven, and solutions-oriented mindset

● Ability to balance hands-on execution with strategic oversight

● Experience managing cross-team initiatives and live-event marketing

● Creative, adaptable, and detail-oriented, with data-driven decision-making

● Demonstrated alignment with PLRB’s core values:

• o Member Focused
• o Teamwork
• o Integrity
• o Growth Mindset

Physical Demands

While performing the duties of this job, the employee will regularly work on a computer screen for extended periods. The employee isfrequently required to talk and hear. Specific vision abilities required by the job include close vision.

This role may require limited travel within the United States, facilitated through a mix of air and ground transportation. Overnight hotel stays should be expected. The total number of trips is likely to be 2-8 per year and may include PLRB in-person conferences. Additional role-specific travel may be required depending on various factors, including employee location.

Work Environment

Work may be completed in PLRB’s office in the greater Chicago area or via remote work, or a mix of the two. Employee is expected to create a remote work environment conducive to successful execution of their role, including management of distractions, reliable internet connectivity sufficient to support video conferences, and reliable telephony.

The work environment of PLRB’s office includes ADA-compliant accessibility, and low to moderate noise levels.

The employee is expected to be available to work from 8:30am to 5pm Central, Monday through Friday, except on company-recognized holidays or personal vacation time.

PRIMARY RELATIONSHIPS

Internal

Reports directly to the VP of Marketing and collaborates closely with the Marketing team, Membership team, and Education team on promotional strategies, digital initiatives, and cross-functional projects.

External

Coordinates with external agencies and vendors as needed to support the execution of digital campaigns, events, and promotional projects, ensuring quality, consistency, and alignment with organizational goals.

ABOUT PLRB

Headquartered in Chicago suburb Downers Grove, Illinois, the Property & Liability Resource Bureau, PLRB, is a not-for-profit national trade association that provides critical support and services to the US Property & Casualty Insurance industry. We serve our insurance company members, who represent the majority of premium written in the US across Property, Auto, General Liability and other related lines of business; as well as our affiliate members, who are service and solution providers to the industry. PLRB offers a range of services to members, including legal coverage research, weather and catastrophe services, building codes information, and educational material delivered online and in person, including for continuing education credit for claims adjusters and attorneys. PLRB hosts several in-person events, including our industry-leading, annual Claims Conference and Large Loss Conference.

PLRB’s office is in a building with covered parking, workout facilities, café/deli and nearby shopping and restaurants. The organization has a friendly and congenial team environment. In addition to a competitive salary, this position comes with great benefits including a very generous 401(k) plan with strong employer contributions; health, dental, and vision plans; disability coverage; basic life coverage; a competitive number of vacation and personal days; plus thirteen paid holidays.

For more information on PLRB, please visit plrb.org.

EEO STATEMENT

PLRB is an Equal Opportunity Employer. We are committed to creating an inclusive environment for all employees and applicants and comply with all applicable federal, state, and local employment laws.

This job description reflects the current assignment of essential functions and is not meant to be all-inclusive. Duties and responsibilities may be assigned or reassigned to this job at any time and may be modified to reasonably accommodate an individual with a disability, or for other reasons.

Pay: $110,000.00 - $130,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible schedule
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Parental leave
• Retirement plan
• Vision insurance

Application Question(s):

• Are you willing to undergo a background check, in accordance with local law/regulations?

Education:

• Bachelor's (Required)

Experience:

• Digital marketing: 5 years (Required)

Willingness to travel:

• 25% (Required)

Work Location: Hybrid remote in Downers Grove, IL 60515