Marketing Center of Excellence Lead

Compensation:

• Year one total earnings range from $100,000 to $130,000
  • Base Pay: $85,000 to $110,500
  • Sign on Bonus (paid out quarterly): $15,000 to $19,500
• Profit Sharing Eligibility: Begins after completing 1 year of employment ($7.5 Million in Profits Paid to Profit Sharing Pool in 2024)

Our Story

KLN Family Brands is a 3rd generation family-owned business that started in 1964 with its corporate headquarters located in Perham, MN, in the heart of MN lakes country. Together, our companies manufacture a diverse and expanding range of high-quality human and pet food products.

At KLN Family Brands, our vision is that “We are a proud people-first company. We are successful because of trust-based relationships and first-rate products for our families and friends. We better the world by caring for others. We challenge. We grow. We inspire.”

Some companies have to “fudge the story” a little. Some need the extra “spin” to shine a positive light on themselves. That’s not who we are at KLN Family Brands, and that’s not what we do. We tell the story of our brand – our people, the quality of our products, our spirit & moxie, our tradition, and the way we treat our community & beyond. We do it in a genuine way because we genuinely believe we’re a pretty amazing company.

The Opportunity

We are seeking a dynamic and strategic Marketing Center of Excellence Lead to oversee and guide our centralized marketing team. This leadership role involves managing a team of 8-10 talented professionals across graphic design and various marketing functions. The ideal candidate will possess strong people management skills, strategic thinking, and a deep understanding of modern marketing channels to drive brand consistency, digital innovation, and measurable results.

• Lead and inspire a team of 8-10 marketing professionals specializing in graphic design and centralized marketing functions.
• Develop and execute the overall marketing strategy aligned with brand management, digital marketing, and growth objectives.
• Oversee brand management initiatives to ensure consistency and strength across all channels.
• Manage social media strategies, influencer partnerships, and collaborations to enhance brand visibility.
• Coordinate agency relationships and manage external partners to deliver on marketing campaigns and projects.
• Work closely with brand category management teams to optimize brand websites, ensuring a seamless user experience and content relevance.
• Develop and implement SEO strategies to improve organic search rankings and online presence.
• Oversee graphic design team and process; help design team manage conflicting priorities to meet project deadlines and internal/external demands and needs
• Drive cross-functional collaboration with sales, product teams, and other departments to support unified marketing efforts.
• Prioritize tasks, allocate resources effectively, and manage timelines to meet business objectives.
• Monitor, analyze, and report on marketing performance metrics to ensure campaigns are delivering ROI.
• Foster a team environment of continuous learning, innovation, and excellence.

• Bachelor’s degree in Marketing, Business Administration, or related field; Master’s preferred.
• 8+ years of marketing experience with a proven track record in leading teams and complex projects.
• Strong leadership and people management skills, with a focus on development and motivation.
• Expertise in digital marketing, social media, influencer engagement, and agency management.
• Solid understanding of brand management, website tools, SEO strategies, and analytics.
• Exceptional prioritization, organization, and cross-functional collaboration skills.
• Data-driven mindset with the ability to interpret and utilize performance metrics.
• Excellent communication and interpersonal skills.