Marketing Communication Manager

Roles and Responsibilities

1. Strategy & Planning

• Develop and implement annual marketing communication plans aligned with overall business and sales objectives.
• Define positioning, messaging, and value propositions tailored to industrial audiences (B2B customers, distributors, consultants, contractors).
• Manage brand guidelines and ensure consistent visual and verbal identity across all channels.

2. Content & Campaigns

• Create, review, and manage technical and marketing content (brochures, case studies, white papers, press releases, newsletters).
• Plan and execute multi-channel campaigns (digital, print, PR, events, exhibitions).
• Oversee website, social media platforms, and SEO/SEM initiatives for industrial relevance.

3. Events & PR

• Plan and coordinate participation in industry exhibitions, conferences, and product launch events.
• Manage media relations, industry press coverage, and thought leadership opportunities.
• Build strong relationships with industry associations and partners.

4. Market Intelligence & Internal Alignment

• Research industry trends, competitor activities, and customer needs to refine communication strategy.
• Collaborate with product, sales, and technical teams to translate complex offerings into clear market messages.
• Train internal stakeholders on brand messaging and communication tools.

Technical Skills Required

• Strategic thinking with hands-on execution.
• Ability to simplify technical concepts into customer-focused messaging.
• Creative, detail-oriented, and results-driven.
• Strong interpersonal and leadership skills to coordinate cross-functional teams.

Professional Experience Required

• Bachelor’s degree in Marketing, Communications, Business, or related field (Master’s preferred).
• 7+ years of experience in B2B industrial marketing or communications is preferred
• Strong understanding of industrial markets, channels, and decision-making units.
• Proven experience in managing campaigns, events, and digital marketing.
• Excellent writing, editing, and storytelling skills for technical and non-technical audiences.
• Strong project management skills with ability to handle multiple priorities.
• Fluency in English.