Marketing Communication Specialist

Street Works is a leading HIV service organization in Tennessee, dedicated to providing free and confidential HIV testing, prevention education, and supportive services to individuals living with HIV. We are looking for a passionate and experienced Marketing Communications Specialist to join our team.

Key Responsibilities

• Marketing Plan Development: Assist in preparing comprehensive marketing plans, including budgeting and both short- and long-term strategies.
• Brand Consistency: Create and maintain a consistent corporate brand voice across all product lines, events, and promotional materials.
• Opportunity Identification: Identify new marketing opportunities and execute innovative marketing initiatives.
• Promotional Projects: Plan and execute promotional and advertising communications projects, including electronic media, print, and special events.
• Collaboration: Work closely with internal teams to understand their objectives and effectively promote their programs.
• Reporting: Generate relevant reports on marketing programs, including post-event evaluations and progress updates.
• Collateral Management: Oversee the design, production, and distribution of promotional materials and collateral.
• Social Media Management: Manage all company interactions on social media, including content creation and community engagement.
• Brand Awareness: Apply social media strategies to enhance brand visibility and generate inbound traffic.
• Analytics: Utilize digital analytics and media tracking tools to report on social media performance.
• Community Engagement: Coordinate the company's participation in community organization activities.
• Content Creation: Write original, clear, and error-free copy for the website, promotional materials, blogs, and newsletters.
• Performance Tracking: Implement measures to assess the success of marketing efforts and provide data-driven reports for management.

Qualifications

• Education: Bachelor’s degree in a related field.
• Experience: Minimum of four years in marketing communications or a related field.
• Communication Skills: Excellent written and verbal communication abilities.
• Campaign Experience: Familiarity with B2B and B2C advertising campaigns.
• Technical Skills: Experience with WordPress and other web content management tools; strong knowledge of SEO and Google Analytics.
• Email Marketing: Proficient in Constant Contact and other email marketing platforms.
• Office Suite: Proficiency in Microsoft Office applications.
• Social Media Expertise: Strong experience in social media marketing campaigns.
• Presentation Skills: Excellent presentation capabilities.

If you are a creative and strategic marketing professional passionate about making a difference, we encourage you to apply for this exciting opportunity.

Street Works is an equal opportunity employer committed to diversity, equity, and inclusion. We offer a competitive salary and benefits package, along with the chance to make a meaningful impact in the lives of those affected by HIV/AIDS in our community.