Marketing Communication Specialist

🚗 Career Opportunity at Toyota Turkey! 🚗

Toyota Turkey Marketing and Sales Inc. is an international distributor responsible for the marketing, sales, and after-sales services of Toyota and Lexus branded vehicles in the automotive sector.

Our employee value proposition is "We Respect We Kaizen!", which reflects our two most important values, " Respect for People " and " Kaizen ".

The common characteristics of Toyota employees who say " We Respect We Kaizen! " are as follows:

• Love job and do it with passion!
• Work with a smile and have fun!
• Make an effort to create happy environment!
• Value everyone for being human!
• Work with team spirit for better results.

🎯You Will Be a Perfect Match If You Have;

• Bachelor’s degree (Business, Marketing or Communication, Public Relations, Advertising)
• Excellent command of written and spoken English
• Minimum 2 years of experience in the field of marketing, especially in marketing communications traditional and digital media planning, CRM communication.
• Have strong communication skills and be competent in relationship management among teams
• Creative thinking, able to identify long-term opportunities and trends,
• Team player with problem-solving and negotiation skills,
• Ability to multi-task, organize, and prioritize work
• Following the digital trends,
• Have advance skills in Microsoft Office Programs (Excel, PPT) , Marketing Automation tools
• Automotive experience is plus

📌Main Responsibilities:

• Develop integrated marketing communication plans that align with overall marketing and business objectives.
• Create media plans that optimize the use of traditional and digital channels, including television, radio, print, outdoor, online display, social media, and search engine marketing (SEM).
• Collaborate with cross-functional teams in the company to develop messaging strategies and creative content that resonates with target audiences.
• Negotiate media planning and partnerships to secure favorable rates and placements while maximizing reach and frequency in coordination with media agency.
• Monitor and analyze media performance metrics, including reach, frequency, impressions, click-through rates, and conversion rates.
• Provide insights and recommendations based on media performance data to optimize future media plans and investments.
• Stay informed about industry trends, emerging media platforms, and new advertising technologies to ensure the competitiveness of our media strategies.
• Manage relationships with media vendors, agencies, and other partners to ensure seamless execution of media plans and campaigns.
• Prepare and present regular reports on media performance, campaign effectiveness, and ROI to key stakeholders.

📌Why is Toyota the right place for you?

🌍Be part of a constantly evolving global brand,

💻Hybrid working environment,

🚀Lead of game-changing ideas ,

🎆Pick your own adventure with our Flex training platform,

🤝Learn and teach with our mentoring/talent programs,

🎈Engage with everyone in our social clubs, including sports, arts, and travel.

📌 Here is Our Hiring Journey:

Phone Interview ➡️HR Interview ➡️ Personality Assessment and English Test➡️ Case study➡️ Director interviews➡️ Reference Check ➡️ Offer ➡️ Welcome to the Toyota team

*Depends on position and requirements.

If you want to join Toyota’s journey filled with respect for people and career development, we are waiting for your applications.

#WeRespectWeKaizen #YouAreTheToyota #RespectforPeople

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