Marketing Specialist

The Marketing Specialist supports the university’s student recruitment and brand growth by developing and executing marketing strategies that promote academic programs, drive high-quality leads, and improve conversion outcomes. This role works closely with Recruitment & Admissions to build targeted campaigns, produce compelling content, manage social media channels, and optimize performance using data and audience insights.

Key Responsibilities

Program Marketing & Campaign Execution

• Develop and implement marketing plans to promote the university’s academic programs (undergraduate, graduate, short courses, executive education, etc.).
• Plan and execute multi-channel campaigns (social media, email, web, events, digital ads) aligned with recruitment cycles and enrollment targets.
• Translate program value propositions into clear, audience-focused messaging and content.
• Support open days, fairs, school visits, webinars, and other recruitment activities with marketing materials and promotion.

Collaboration with Recruitment & Admissions

• Work closely with Recruitment & Admissions to understand priority programs, target segments, lead requirements, and conversion goals.
• Create content and communications that support every stage of the student journey (awareness → inquiry → application → enrollment).
• Coordinate on lead follow-up workflows and ensure campaign messaging aligns with admissions processes and timelines.

Lead Quality, Tracking & Conversion Optimization

• Ensure generated leads are high-quality by optimizing audience targeting, messaging, landing pages, and lead capture forms.
• Track lead performance and conversion metrics (inquiries, applications, enrollments) and produce regular funnel reporting.
• Recommend improvements based on performance trends, lead source analysis, and audience insights.
• Coordinate with CRM/Admissions systems stakeholders to ensure proper lead attribution, tagging, and reporting.

Social Media Strategy & Content Creation

• Own and manage social media content planning, creation, scheduling, and publishing across key platforms (e.g., Instagram, LinkedIn, TikTok, Facebook, YouTube).
• Create and oversee high-quality content including reels, short videos, posts, stories, captions, and basic designs (or coordinate with designers/videographers).
• Develop monthly content calendars aligned with recruitment goals, university events, and program priorities.
• Monitor engagement, respond/escalate inquiries appropriately, and maintain consistent tone and brand voice.

Content Strategy, Branding & Storytelling

• Develop content strategies that position the university competitively and strengthen brand awareness.
• Produce or coordinate marketing content such as brochures, flyers, program pages, newsletters, landing pages, and student success stories.
• Ensure brand consistency across all content and communication channels (visual identity, tone of voice, messaging).
• Maintain a library of approved content and templates for repeated recruitment campaigns.

Digital Marketing & Performance Reporting

• Support/coordinate paid campaigns (Meta, Google, LinkedIn) including targeting, creatives, tracking links, and performance optimization (if applicable).
• Use analytics tools (e.g., Meta Insights, Google Analytics, CRM dashboards) to measure campaign success and inform strategy.
• Prepare weekly/monthly reporting on reach, engagement, leads, CPL, conversion rates, and recommendations.

Required Qualifications

• Bachelor’s or Master's degree in Marketing, Communications, Business, or a related field (or equivalent professional experience).
• 2+ years of marketing experience (education/university marketing is a strong advantage).
• Demonstrated experience in social media strategy and content creation.
• Experience generating and improving lead quality and conversion performance.
• Strong writing skills for public-facing content (ads, captions, website copy, email campaigns).
• Proficiency with common tools such as Canva/Adobe (basic), Meta Business Suite, Google Analytics (or similar), and scheduling tools.

Preferred Skills / Added Advantage

• Experience working with Admissions/Recruitment teams, CRM systems, or lead funnels.
• Paid advertising experience (Meta, Google Ads, LinkedIn Campaign Manager).
• Understanding of student audiences and enrollment decision-making journeys.
• Basic video editing skills (short-form content for reels/TikTok).
• Project management skills and ability to meet tight deadlines during recruitment peaks.

Competencies & Attributes

• Strong management and ability to collaborate cross-functionally.
• Data-driven mindset with comfort interpreting performance metrics and optimizing campaigns.
• Creative, proactive, and able to translate strategy into execution.
• High attention to detail and commitment to brand and quality standards.
• Able to manage multiple projects simultaneously in a fast-paced environment.
• TEAM player

Interested can send their CV to careers@gsi.edu.qa with subject line as "Marketing Specialist"

Job Types: Full-time, Contract
Contract length: 24 months

Pay: QAR6,000.00 - QAR8,000.00 per month

Ability to commute/relocate:

• Doha: Reliably commute or planning to relocate before starting work (Preferred)

Application Question(s):

• How soon can you join?

Education:

• Bachelor's (Preferred)

Experience:

• marketing: 2 years (Preferred)
• Public Relations: 2 years (Preferred)

Language:

• English fluently (Preferred)
• Arabic (Preferred)