Marketing & Communications Coordinator

Job Summary: The Marketing & Communications Coordinator will assist the Vice President, Communications & Brand Strategy in all needs for the Association. This full-time position offers experience in writing, copy editing, social media management, e-communications, website development, graphic design, event support and more. The Marketing & Communications Coordinator will play an integral role in the everyday responsibilities of the department.

Essential Job Functions:

• Create and distribute all e-communications
• Assist in marketing association events
• Produce engaging content and features for publications and social media
• Maintain a communications calendar for the association
• Project manage the creation and distribution of The MRLA Magazine
• Compile industry-related news articles and content to use for weekly association communications
• Create and implement marketing campaigns as directed
• Collaborates with Vice President, Communications & Brand Strategy to create and implement new marketing strategies for recruitment and retention of members
• Develop social media campaigns and content to numerous social media accounts (including but not limited to X, Facebook, Instagram, LinkedIn)
• Consistently update website content across all entities
• Support in the creation of media materials such as press releases and media alerts
• Maintain media lists and overall metric reporting
• Onsite support for events – requires flexibility in hours and some travel
• Coordinate the fulfillment of sponsorship deliverables for all entities
• Serve as a liaison for Women in Hospitality Leadership by assisting with event implementation, communication and organization with statewide Chapters
• Other needs as assigned by the Vice President, Communications & Brand Strategy

Qualifications:

• Degree in Marketing, Communication, Public Relations, or similar category
• Excellent oral and written communication skills
• Self-starting independence with ability to work in a team setting
• Ability to multi-task and meet deadlines
• Proficient in Microsoft Office Suite and Adobe Creative Suite
• Graphic design experience welcomed

Hybrid Work: This role requires 3 in-office days at the MRLA office in downtown Lansing with 2 remote work from home days permitted.

Team MRLA Perks & Benefits

• Health Insurance coverage for you and your dependents
• Dental & Vision Insurance
• Life Insurance
• Short-Term and Long-Term Disability Insurance
• Flexible Spending and/or Dependent Care Accounts
• 401(k) Retirement Plan with matching funds available
• 12 days Sick Time per year
• 2-weeks paid vacation per year
• 10 paid Holidays per year
• Paid parking
• Access to Hotel Employee Rate travel program

General Professional Development

• Ability to respond to direction and manage time within general priorities and parameters of job
• Demonstrates positive interactions with employees, members, service providers and provides support and assistance willingly
• Demonstrates professional image, maturity, self-confidence and positive attitudes.

Working Conditions & Physical Requirements

The physical demands and work environment characteristics described here are representative of those individual encounters while performing the essential functions of the job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Work will be performed indoors in a generally comfortable office environment as well as some travel to potential and current members. Employees must possess the following physical requirements:

• Work will be performed in a hybrid environment, with three days in the office and two days remote.
• Able to communicate with staff on a telephone, and hear and speak clearly to members and others face to face
• Has vision sufficient to read printed documents, computer screens, forms, and other communications
• Able to sit or stand for long periods of time
• Able to reach above shoulder level to work, as well as bend, squat and sit, stand, stoop, crouch, reach, kneel, twist/turn, finger and feel
• Must have ability to travel locally and out-of-town for extended periods, using private or commercial transportation and staying in public accommodations
• Must have the physical ability to attend meetings, conventions, and other events, which may be held in large convention facilities with various accessibility, and maneuver through such facilities to perform a broad variety of duties

Work Location: Hybrid remote in Lansing, MI 48933