Marketing Communications Executive

Fakir Hausgeräte has been established by H. Wilhelm Kicherer in 1933, in Stuttgart Germany. “Fakir” brand was born from the combination of Familie which means family in German and the surname of its founder Kicherer.

Established with the mission to carry the technology to houses, Fakir Hausgeräte managed to become a brand that is preferred by the consumers by being spread through Germany in a short while. The company, which continued to grow within Germany until 1978, met Turkish consumers by entering the Turkish market with the growth decision taken in 1985, through Saruhan Holding’s assurance. Becoming the most loved and reliable brand of Turkey in a short period, Fakir Hausgeräte, is known for its pioneering and innovative brand identity in the sector since the day it entered the Turkish market.

Fakir Hausgeräte, which became one of the leading brands of the market with its wide product range and superior German technology, decided to take its first step towards globalisation by spreading over Europe. With this growth decision, 20% of the company’s products started to be produced globally, and over the years, this rate gradually increased. After a while, the production of products overflowing outside Germany also moved to Europe. This first step towards globalisation also formed the basis of the company’s future success. With its wide distribution network and experienced sales team, the brand took its place in the competitive market. Following this growth, thanks to its high R&D strength and production capacity, the product range continued to expand and Fakir Hausgeräte continued to render services in the field of home appliances and industrial products that offer solutions to various needs.

With its superior German technology, Fakir Hausgeräte meets consumers in 80 countries around the world today. By continuously increasing customer satisfaction with its reliable, high quality and innovative products in all its markets, it continues to maintain its leadership in the sector. In addition to concept Fakir Shops reaching 20 in number, Fakir Hausgeräte spread over Turkey with over 7000 sales points and with its online sales shop, creating difference thanks to its strong technical service network and plus services.

Fakir Hausgeräte, who is the leader in vacuum cleaner category since the first day it entered the Turkish market, has over 350 varieties in its product range. Vacuum cleaners, upright and chargable vacuum cleaners, steam cleaners, irons, kitchen group small household appliances, smart cookers, hot beverage preparation products, personal care products, heaters, ventilators, air cleaners, dehumidifiers, humidifiers, electric water heaters are the leading products in the product range of the brand.

With the strength it takes from its long-standing past and its innovation approach, Fakir Hausgeräte continues its efforts to make life easier with the responsibility of being a brand that continuously raises the quality standard and offers high-tech products to its consumers.

We are looking for a " Marketing Communications Executive " to join our team in İstanbul.

Qualifications:

• Degree in Marketing, Communications, Business Administration or equivalent,

• Fluency in written and spoken English is essential. Italian is nice to have,

• Excellent command of MS Office,

• Experience in leading social media, digital marketing, influencer marketing,

• Great communication, presentation, and negotiation skills,

• Excellent team member with strong communication skills,

• Being a critical thinker and problem solver are our priorities.

Responsibilities:

•Having a visionary perspective on agencies and brands. Analysing consumer expectations and insights. Preparing and presenting reports about the targeted and potential market,

•Strategically planning and managing 360° marketing mix of the brand according to general brand strategy and company targets; awareness & sales,

•Preparing media plan, annual marketing budget, follow up and report the actual plans,

•Managing market and consumer researches, analysing the outputs for the related category, turn in to action plans,

•Preparing and executing all channel-based PR launches, in-store display activities - POS materials for the related category align with the brand positioning and global guidelines,

•Planning effective marcom campaigns and brand positioning strategies for brands,

•Setting monthly/ quarterly / semi-annual and annual targets, following up and presenting the KPI reports periodically,

•Working closely with the CRM, E-com, Product Marketing, Retail and Sales teams and Ambassador teams,

•Reporting to Head of Marketing.

Our primary expectations from our colleague are;

• to have an expertise in agency operations,

• to have a global portfolio of brands,

• strong leadership and communication skills to be a bridge between agencies, brands and inside our company.