SENIOR DIGITAL MARKETING MANAGER

Eczacıbaşı Holding

Established by Dr. Nejat F. Eczacıbaşı in 1942, Eczacıbaşı Group is one of Turkey's leading industrial conglomerates, operating primarily in construction products, consumer products, healthcare, and natural resources sectors for both national and international markets. It has a total of 50 entities, including one foreign partnership, more than 13,500 employees also engaging in real estate development, natural resources, and information technology.

What Do We Expect from Our New Team Member?

• Own and shape the end-to-end digital marketing vision, covering paid media, performance channels, brand campaigns, and data-driven decision-making across all platforms (Meta, Google, TikTok, Programmatic, Marketplaces, and emerging channels).
• Lead and mentor the entire digital marketing department, including managers and specialists in performance marketing, SEO, analytics, and creative production.
• Set strategic priorities that balance brand-building with aggressive acquisition and revenue targets in a highly competitive FMCG landscape.
• Collaborate cross-functionally with brand marketing, trade marketing, e-commerce, and sales teams to align digital execution with overarching business goals.
• Define and enforce governance on budget allocation, campaign frameworks, measurement standards, naming conventions, and best practices across channels.
• Oversee performance and brand campaigns, ensuring tactical excellence and strategic clarity, while maintaining the agility to pivot based on data and market dynamics.
• Represent digital marketing at the senior leadership level, providing regular reporting, insights, and recommendations that impact business strategy.
• Foster a culture of experimentation, innovation, and continuous improvement—encouraging the team to challenge assumptions, test boldly, and share learnings transparently.
• Stay ahead of industry trends, ad tech developments, and consumer behaviour shifts, translating them into competitive advantage for the brand.

You are exactly the person we are looking for!

Your team is waiting for you!

What kind of teammate are we looking for?

• 10+ years of experience in digital marketing, including significant leadership of teams and budgets in FMCG, retail, or similarly fast-paced industries.
• Proven track record of scaling performance channels profitably while building brand equity in crowded markets.
• Deep expertise across major platforms—Google Ads, Meta, TikTok, programmatic ecosystems, and retail media.
• Comfortable defining strategy and rolling up sleeves when needed—this is not an ivory tower role.
• Skilled at navigating complex organizations, influencing senior stakeholders, and aligning cross-functional priorities.
• Fluent in digital analytics and measurement frameworks, able to translate marketing metrics into actionable business insights.
• Strong leadership presence, with a track record of hiring, coaching, and retaining high-performing teams.
• Exceptional communication in Turkish and English; you can inspire a team and influence a boardroom in equal measure.
• Preferred: Experience in FMCG marketing or working with top-tier FMCG brands, either in-house or agency side.

«You should live your career, development, life and future at Eczacıbaşı!»

What We Offer

• A seat at the table in one of the country’s most respected FMCG companies, with the resources and scale to make a true impact.
• The opportunity to build and lead an in-house center of excellence in digital marketing.
• A collaborative culture that rewards innovation, accountability, and results.
• Competitive compensation and benefits designed to attract the best talent.

What is here for you?

• You can continuously improve your personal, professional, and technical competencies by participating in our education programs that support you and your career.
• Opportunities for global opportunities and rotation among more than 120 international markets among more than 40 organizations can always knock on your door.
• At Eczacıbaşı, leave entitlements are calculated based on the employee's total work experience and come with your employment.
• We always applaud successes with different reward methods.
• With work models differentiated according to the nature of the job, you can take advantage of location-independent or hybrid work opportunities and determine your own working hours with flexible working hours.
• Being a mother or father at Eczacıbaşı is a privilege. Monthly nursery aid is provided to working mothers at Eczacıbaşı, and working fathers are entitled to 21 days of paternity leave. We are determined to ensure equal opportunities in employment.
• We value diversity and do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, or seniority status. #WeDoNotDifferentiateBetweenJobsForWomenAndMen.