Marketing Communications Manager

Overview
We are seeking a dynamic and strategic Marketing Communications Manager to lead our brand messaging, digital outreach, and multichannel marketing initiatives. In this role, you will craft compelling content, oversee advertising campaigns, and leverage data-driven insights to elevate our market presence. Your expertise will drive engagement across diverse platforms, ensuring our brand resonates with target audiences and supports business growth. This is an exciting opportunity for a motivated professional passionate about innovative marketing strategies and impactful communication.

Duties

• Develop and execute comprehensive marketing communication strategies that align with company goals and brand identity.
• Manage multichannel marketing campaigns across digital platforms such as social media, email, search engines, and e-commerce sites.
• Oversee content creation including copywriting, blog posts, press releases, and promotional materials to ensure consistency and quality.
• Coordinate advertising efforts utilizing tools like Google AdWords, Facebook Advertising, print advertising, and other media channels to maximize reach and ROI.
• Analyze campaign performance using Google Analytics, marketing automation tools, and other analytics platforms to optimize ongoing efforts.
• Collaborate with product management teams to develop targeted B2B marketing initiatives that support sales growth.
• Lead SEO strategies to improve organic search rankings and increase website traffic through keyword research, on-page optimization, and backlinking.
• Manage budgets for marketing campaigns and advertising sales initiatives to ensure efficient resource allocation.
• Utilize Adobe Creative Suite for designing visual content that enhances campaign appeal and brand recognition.
• Conduct market research to identify trends, customer needs, and competitive insights that inform marketing strategies.

Requirements

• Proven experience in digital marketing, content marketing, performance marketing, and multichannel marketing environments.
• Strong knowledge of SEO best practices, social media marketing platforms, and advertising sales techniques.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator), WordPress, HTML coding basics, and Google Analytics.
• Experience with marketing automation tools such as HubSpot or Marketo is highly desirable.
• Excellent copywriting skills with the ability to craft compelling messages tailored to diverse audiences.
• Familiarity with e-commerce platforms and product management processes is a plus.
• Ability to analyze data effectively to inform decision-making and optimize campaigns for maximum impact.
• Strong organizational skills with experience managing budgets and coordinating cross-functional teams.
• A proactive mindset with research skills to stay ahead of industry trends and emerging technologies in digital marketing. Join us as a Marketing Communications Manager to shape innovative campaigns that captivate audiences worldwide! Your expertise will propel our brand forward through strategic storytelling, creative visuals, and data-driven insights—making a real difference in how we connect with our customers every day!

Job Type: Contract

Pay: $48,986.45 - $58,994.43 per year

Work Location: In person